Retail Manager
Skills
About This Role
Overview
The Area Retail Manager will oversee the performance and operations of multiple retail stores, ensuring consistent delivery of sales targets, operational excellence, and a high standard of customer experience.
This role will lead and develop store teams while driving commercial performance across the assigned region.
Sales & Commercial Performance
- Drive sales and profitability across all assigned stores
- Monitor KPIs including revenue, conversion, ATV, UPT, and footfall
- Identify opportunities to increase sales and implement action plans
- Ensure stores meet or exceed monthly and annual targets
Multi-Store Operations
- Oversee day-to-day operations across multiple locations
- Ensure consistency in store standards, visual merchandising, and brand presentation
- Conduct regular store visits and operational audits
- Implement and maintain company policies and procedures
Team Leadership & Development
- Lead, coach, and develop Store Managers and their teams
- Support recruitment, onboarding, and training of store staff
- Conduct performance reviews and manage underperformance where required
- Build a strong, motivated, and high-performing team culture
Customer Experience
- Ensure a consistently high level of customer service across all stores
- Address escalated customer issues and implement service improvements
- Drive initiatives to enhance customer engagement and loyalty
Stock & Inventory Management
- Oversee stock levels, replenishment, and inventory accuracy
- Minimise stock loss, shrinkage, and wastage
- Work closely with supply chain and merchandising teams
Financial & Budget Management
- Manage budgets, costs, and store expenses
- Monitor P&L performance for each store
- Identify cost-saving opportunities without compromising quality
Reporting & Stakeholder Management
- Provide regular performance reports and insights to senior management
- Collaborate with internal teams (HR, Marketing, Finance, Operations)
- Ensure compliance with company policies and local regulations
Skills & Qualifications
- Retail experience, managing multiple stores
- Strong commercial acumen and ability to drive sales performance
- Proven leadership and team management experience
- Excellent communication and stakeholder management skills
- Strong analytical and problem-solving abilities
- Proficiency in Microsoft Office and retail systems
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