Regional Marketing Manager Middle East
Skills
About This Role
Overview
- 1.
- Lead regional insights/CMI, in contribution to global marketing and product strategy
- Monitor regional airline trends and competitive dynamics
- Capture Middle Eastern airlines needs through direct engagement and market analysis
- Leverage regional digital analytics and usage data to understand passengers behaviors and engagement trends
- Deliver consolidated regional insights in bi-monthly reviews with Global CMI and Product Marketing teams
- Contribute to global segmentation, pricing, and product roadmap discussions with regional inputs
- Identify local partnership opportunities with Product Management
- 2.
- Lead all regional marketing activities, in support of customer success pursuits
- Build and activate engagement plans with Customer Success for key priority target accounts/opportunities
- Partner with Customer Success to build TVO analyses
- Act as regional IFE product expert and primary liaison for Product Marketing
- Adapt global marketing materials and demos for regional pursuits
- Leverage regional market insights and data to shape regional narrative
- Conduct product presentations and pitches at regional industry events.
- Build senior-level relationships as needed with regional customers, partners, and potential technology providers.
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