Regional Head, GBM - Digital Channels & Performance Marketing

Role overview

Key responsibilities

• Develop regional digital channel and performance marketing strategies aligned with group business and brand objectives.
• Lead communications across websites, social media, intranet, search engines, and other online channels; establish regional standards, governance, and guidelines.
• Oversee digital platforms, customer touchpoints, content strategy, and end-to-end digital customer experience.
• Lead SEO, SEM, paid media, social, display, search, campaigns, and integrated marketing programs across markets.
• Monitor campaign KPIs, traffic, engagement, conversion, customer acquisition, and analytics; identify optimization opportunities and report insights to leadership.
• Partner across design, technology, product, project, marketing, and business teams; lead website transformation, redesign, and platform enhancement projects.
• Manage digital reputation, social sentiment, crisis communications, emerging risks, customer feedback, and online issues.
• Provide regional advisory and coordinate with country and regional stakeholders on consistent implementation.
• Manage agencies, vendors, technology partners, budgets, KPIs, performance standards, and resource requirements.
• Lead, coach, and develop a high-performing regional digital marketing and communications team.
• Ensure compliance with regulatory requirements, brand standards, internal policies, and regional governance; improve channel effectiveness, customer experience, and marketing return.

Requirements

• Extensive experience in digital marketing, digital channels, performance marketing, digital communications, customer experience, brand marketing, or a related field.
• Proven experience leading regional or large-scale digital marketing and communications functions and implementing strategies across multiple markets or business units.
• Strong understanding of websites, social media, SEO, SEM, paid media, analytics, content, digital customer journeys, omnichannel communications, and customer experience.
• Knowledge of performance marketing, campaign optimization, attribution, conversion, and digital analytics.
• Experience with website development, digital transformation, platform enhancement, or redesign projects.
• Knowledge of Google Analytics, Google Ads, Meta Business Suite, SEO/SEM tools, CRM platforms, and digital analytics systems.
• Experience developing dashboards, reports, KPIs, and marketing analytics; understanding of social media strategy, online reputation management, and crisis communications.
• Strategic thinking, commercial awareness, data-driven decisions, senior stakeholder influence, project management, communication, presentation, negotiation, and leadership skills.
• Proven experience managing, coaching, and developing high-performing digital teams and multiple regional initiatives.
• Financial services, banking, fintech, or other highly regulated industry experience is an advantage.
• Knowledge of regulatory, governance, data privacy, brand, and compliance requirements in digital communications is preferred.
• A bachelor’s degree in marketing, digital marketing, communications, business administration, media, technology, or a related discipline is preferred; relevant professional qualifications are advantageous.

Opportunity and benefits

• Opportunity to lead regional digital channels, performance marketing, communications, analytics, and customer experience and work with senior, country, technology, product, and business stakeholders.
• The role offers exposure to regional markets, digital transformation, emerging technologies, and large-scale marketing initiatives.
• The posting mentions leadership development, training, mentorship, career development, competitive compensation, performance incentives, and benefits.