Regional Brand Manager
Skills
About This Role
Overview
We are hiring:
Regional Brand Planning Specialist – Middle East & Africa
We are looking for a strategic and creative branding professional to lead regional brand planning, execution, and performance tracking across the Middle East & Africa (MEA) market.
Key Responsibilities
- Conduct market research and user insights analysis to understand target audience values and brand perception shifts
- Translate global brand strategy into regional (MEA) annual brand promotion plans
- Plan and execute regional brand campaigns including product launches, brand events, exhibitions, and key IP collaborations
- Collaborate closely with HQ brand teams to ensure alignment with global brand direction
- Drive brand localization strategy ensuring compliance with regional laws, regulations, and cultural norms
- Maintain and enforce brand VI guidelines to ensure consistency across all channels and touchpoints
- Manage budgets for branding initiatives and evaluate ROI and campaign effectiveness
- Track and analyze brand performance metrics including awareness, preference, and loyalty
- Build and manage regional digital brand platforms including website and social media channels (Facebook, X/Twitter, TikTok, YouTube, Instagram, etc.)
Requirements
- Bachelor’s degree or above
- 3+ years of experience in branding, marketing, or related fields
- Degree in Journalism, Communications, Advertising, Marketing, or related discipline preferred
- Strong English communication and writing skills
- Strong Arabic communication and writing skills
- Experience in the automotive industry preferred, with solid understanding of industry fundamentals
- Strong communication, coordination, and execution skills
- Strong project planning and management abilities preferred
- Prior experience with automotive OEMs such as Hyundai, Kia, Toyota, or Nissan is a strong advantage
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