Program Mgr HDFS

Responsible for planning, program development and administration of select HDFS programs and products. Key elements of this position will include, but are not limited to, the following: (1) Development & Management of the value proposition including product definition and pricing strategies (2) Definition and direction of product success factors such as sales support, point-of-sale material needs, training needs, and consultative actions with Dealers and Finance & Insurance Consultants (FICs). (3) Management of product providers including the establishment and monitoring of Service Level Agreements, provider benchmarking, and prioritizing provider actions (4) Developing and enabling channel strategies and tactics in conjunction with Sales, Marketing, Partners and other necessary internal support functions (5) Serving as initial point-of-contact for product/provider issues (6) Develop and manage annual program budgets and monitor program performance to deliver annual income goals. (7) This position will leverage data, information, and Company resources in a manner that allows for the insight to drive product profit improvement and growth. Job Responsibilities Manage product provider relationships; ensure continued availability of required products and support. Monitor marketplace, product performance and complete ongoing assessments, provide analysis and recommendations based on customer satisfaction performance. Forecast program market positioning, volume, pricing strategy and revenue and produce supporting business cases. Own, develop and manage the annual business plan and budget for selected category of products. Enable/maintain program resources, vendors, platforms, tools, reporting and resources to ensure delivery of program benefits and channel strategies. Evaluate and maintain providers with product, pricing, service and claims strategies that support sales and profit objectives. Recommend new and enhanced products, services & distribution opportunities based on market needs, customer research and business goals. Develop business case, conduct financial analysis. Work with key business stakeholders to develop promotional plans that drive sales of products and services. Support enablement and administration of incentive and promotional programs.