Product & Services Solutions Manager
Manage marketing functions, oversee research, develop strategic plans, and implement market research for products and services with a customer-focused approach.
Skills
About This Role
Overview
Your Work Shapes the World at Caterpillar Inc.
Role Definition
Manages a marketing function for specific market segment or product group.
Responsibilities
- Overseeing research of multiple requests from business development leaders across the country.
- Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
- Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
- Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.
Skill Descriptors
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
This position requires working onsite five days a week.
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