Product & Pricing Manager | Al-Futtaim Automotive - BYD | KSA | Riyadh

Overview

Product Strategy & Lifecycle Management

• Define target segments, customer personas, and value propositions for each model across BYD and Denza ranges.
• Manage the full product lifecycle from introduction through facelift and runout, ensuring relevance to KSA customers at every stage.
• Drive product positioning, portfolio optimization, and trim mix decisions to maximize commercial performance.
• Translate market trends and customer feedback into clear product enhancement and specification recommendations.

Pricing & Profitability

• Develop pricing strategies, list price proposals, and price walks that maximize portfolio profitability while sustaining volume targets.
• Optimize the volume-versus-profit balance through pricing, specification, and trim engineering decisions.
• Conduct real-time competitor pricing and offer monitoring across the KSA market and translate findings into corrective actions.
• Lead price adjustments, fleet pricing frameworks, and special tactical actions in line with governance standards.
• Ensure correct market positioning across all sales channels, business units, and customer segments.

Market & Competitive Analysis

• Monitor market trends, segment performance, NEV adoption, and competitor activity on a continuous basis.
• Conduct structured market studies and equalization analysis to inform product and pricing decisions.
• Translate market insight into early-warning signals and clear recommendations for senior leadership.
• Support business planning, budgeting, and forecasting cycles with robust market and pricing assumptions.

Stakeholder & OEM Management

• Partner directly with BYD and Denza regional and global teams to influence the product roadmap for KSA market requirements.
• Manage OEM communication on specification, pricing, model year planning, and approvals.
• Collaborate cross-functionally with Sales, Marketing, Aftersales, Demand Planning, and Supply Chain to ensure aligned execution.
• Represent the Product & Pricing function in senior leadership reviews and OEM business meetings.

Product Launch & Go-to-Market Execution

• Lead product launch readiness and full go-to-market execution for new models, facelifts, and model year updates.
• Ensure alignment of pricing, specification, positioning, and launch timing across all internal stakeholders.
• Govern aged-stock runout strategy and lifecycle performance ahead of every launch milestone.
• Track post-launch KPIs and lead structured launch reviews with corrective recommendations.

Team & Functional Leadership

• Lead and develop the Product & Pricing team, setting clear priorities, performance standards, and development plans.
• Embed strong analytical, commercial, and process discipline across the function.
• Strengthen pricing governance, SOPs, and data accuracy standards across SAP and pricing systems.

Required Skills to Be Successful

• Strong analytical and financial modeling capability with the ability to link product and pricing decisions to P&L outcomes.
• Deep commercial awareness of automotive retail dynamics — pricing, margin, mix, lifecycle, and competitive positioning.
• Proven ability to influence senior internal stakeholders and OEM principals through data-led recommendations.
• Working knowledge of EV and NEV market dynamics, technologies, and customer behaviour.
• Advanced Excel and reporting skills; working knowledge of SAP, Power BI, or Tableau is a strong advantage.
• Sharp commercial communication, executive-level presentation ability, and strong stakeholder management.
• Leadership presence, ownership mindset, and bias for action in a fast-moving market.
• Disciplined project management with the ability to run multiple parallel workstreams without slippage.

What Qualifies You for the Role

• Bachelor's degree in Business, Marketing, Engineering, Economics, or a related discipline; MBA or relevant postgraduate qualification is an advantage.
• 8–10 years of experience in product planning, pricing, or commercial roles within the automotive industry.
• Prior experience with an OEM, national distributor, or large dealer group is strongly preferred.
• GCC market experience is mandatory; direct KSA market experience is a strong advantage.
• Hands-on experience with SAP pricing modules and analytics tools (advanced Excel, Power BI, or Tableau).
• Working understanding of new energy vehicle (NEV/EV) technologies and market trends, given the BYD and Denza portfolio focus.