Product & Pricing Executive | Al-Futtaim Automotive - BYD | KSA | Riyadh

Overview Of The Role

Pricing Strategy & Execution

• Conduct pricing and product analysis to support competitive list price setting, price walks, and pricing policy decisions across BYD and Denza ranges.
• Prepare equalization and value-adjusted pricing studies to position each model accurately against direct and indirect competitors.
• Maintain and update pricing conditions in SAP and pricing systems, ensuring correct setup across all sales channels and business units.
• Process pricing approvals, discount structures, and fleet/customer pricing requests in line with governance frameworks.
• Support implementation of new model pricing, model year changes, and special tactical actions.

Product Lifecycle & Market Analysis

• Develop and support full product & pricing proposals for all BYD and Denza models, including trim strategy, specification mix, and 3–5 year volume planning.
• Conduct continuous market and segment analysis, competitive benchmarking, and feature-to-price comparisons.
• Track monthly price mix, market positioning, and competitive movements, translating findings into clear commercial recommendations.
• Support marketing teams with USP development, specification sheets, and product content aligned to positioning strategy.

Margin & Profitability Management

• Monitor gross margin performance across models, trims, and customer segments, flagging deviations early to leadership.
• Recommend pricing adjustments to protect profitability while sustaining volume targets.
• Support analysis and pricing actions for aged stock, excess inventory, and end-of-cycle models.
• Contribute to budgeting, forecasting, and financial planning cycles with accurate pricing assumptions.

Product Launches

• Support launch readiness meetings for new models, facelifts, and model year updates.
• Align pricing, positioning, stock planning, and aged-stock runout strategy ahead of every launch milestone.
• Ensure timely availability of accurate product and pricing data for sales, marketing, and dealer network teams.

Data, Reporting & Insight

• Prepare daily, weekly, and monthly pricing, margin, and sales performance reports for management review.
• Identify pricing anomalies such as below-cost transactions, margin leakage, or non-compliant discounting and escalate appropriately.
• Build and maintain dashboards and KPI views that improve commercial decision speed.

Stakeholder & Cross-Functional Collaboration

• Partner with Sales, Finance, Marketing, Aftersales, and OEM regional teams to ensure consistent execution of pricing and product decisions.
• Coordinate with OEM principals on product development inputs, specification alignment, and pricing approvals.
• Support communication and rollout of price changes across the dealer network.

Systems & Process Improvement

• Safeguard pricing data integrity in SAP and related platforms.
• Contribute to pricing logic enhancements, automation initiatives, and SOP improvements that increase accuracy and reduce manual effort.

Required Skills To Be Successful

• Strong analytical mindset with the ability to convert pricing, margin, and market data into commercial recommendations.
• Solid commercial awareness of automotive retail dynamics — pricing, margin, mix, discounting, and lifecycle management.
• Advanced Excel skills; working knowledge of SAP, Power BI, or Tableau is a strong advantage.
• Sharp attention to detail and high data-accuracy discipline under tight deadlines.
• Effective communication and stakeholder management across Sales, Finance, Marketing, and OEM teams.
• Ownership mindset, structured problem solving, and ability to operate in a fast-moving commercial environment.
• Comfort working with senior leadership and presenting analysis with clarity and conviction.

What Qualifies You For The Role

• Bachelor's degree in Business, Marketing, Finance, Engineering, Economics, or a related discipline.
• 3–5 years of experience in pricing, product planning, commercial analytics, finance, or related roles within the automotive sector.
• Prior experience in an OEM, national distributor, or large dealer group strongly preferred.
• Hands-on experience with SAP pricing modules and reporting tools (Power BI, Tableau, or advanced Excel).
• GCC market exposure preferred; KSA market knowledge is a strong advantage.
• Working understanding of new energy vehicle (NEV/EV) market trends is a plus given the BYD and Denza portfolio focus.