Product Marketing Specialist

About This Role

Product Marketing Specialist

Abu Dhabi | On site

AppliedAI is a pioneering AI technology company headquartered in Abu Dhabi, committed to innovation and excellence in artificial intelligence solutions across regulated industries such as healthcare, insurance, government, and financial services.

As our Product Marketing Specialist, you are the strategic architect of our market presence. You will bridge the gap between our engineering breakthroughs and the high-stakes needs of enterprise buyers. You aren’t just creating content; you are defining the "AppliedAI Category" and ensuring our Sales Team is the best-equipped in the industry.

Key Responsibilities:

Positioning & Messaging:

• Develop and maintain the core value proposition and messaging framework to customers and partners.
• Translate complex platform capabilities into crisp narratives for enterprise buyers, and continuously refine based on deal learnings and competitive moves.

Sales Enablement:

• Build and maintain the materials that help our revenue team win — pitch decks, one-pagers, battle cards, objection guides. Arm partners with co-sell materials and codify customer voice into proof points and case studies.

Competitive Intelligence:

• Own the competitive landscape — tracking Microsoft Copilot Studio, ServiceNow, Salesforce Agent force, and emerging AI workflow tools.
• Educate the company on market dynamics and equip the team with clear, honest differentiation.

**Website & Content Own

opus.com

end-to-end:**

• strategy, content, structure, and optimization. Create thought leadership, case studies, and landing pages that drive awareness and resonate with enterprise buyers.

Market Feedback → Product Systematically:

• surface signals from prospects, customers, and partners back to the product team. Be the connective tissue between what the market wants and what we build.

Required Skills and Qualification:

• Experience: 2–5 years in product marketing, marketing, or product management roles.
• Skills: Strong copywriting, communication, project management, and presentation skills.
• Collaboration: Proven ability to work across teams (product, sales, engineering, marketing).
• Education: Bachelor’s degree in marketing, business, or a related field

What We Offer:

• Opportunity to shape the marketing analytics strategy at a leading AI company.
• Exposure to cutting-edge AI/ML applications in real-world business contexts.
• Collaborative, innovative, and growth-driven work environment.
• Competitive compensation, benefits, and career advancement opportunities.