Product Marketing Manager

About This Role

Job Description

• Strategically lead the product and experience brand strategy, with the Senior Manager.
• Ensure a coherent and consistent suite of assets is developed across the product portfolio including rich media, stills and copy for all products and services across the Etihad Aviation group.
• Collaborate with creative teams to work on the brand identity enhancements and ensure brand guidelines are optimized to cover branding across the entire customer experience.
• Ensure all stakeholders, internal and external, are supported from a brand perspective as and where required.
• Support in the planning and execution of brand campaigns starting from customer research, agency briefing, creative development, production, post-production and post campaign creative performance.
• Organize all agency and stakeholder creative review sessions as and when required.
• Support asset production (full cycle shoot management – briefs, shoot schedules, permits, on-shoot guidance, post-production QA, administrative tasks) with the support of the production and creative teams.
• Ensure robust stakeholder management (requirements gathering, feedback management and approvals) and drive alignment prior, during and post project completion.
• Act as the brand custodian across the group including review and feedback on marketing assets, onboard and on ground branding and sponsorship assets to ensure brand consistency.
• Be seen as a brand evangelist across the Group and take every chance to educate EAG staff about the Etihad brand and how our product and experience are at the heart of our brand.
• Responsible for effective reporting of brand performance as and when required, and liaising directly with the brand insights agency to provide internal support and ensure brand health meetings are scheduled regularly, and all month on month actions are followed up.
• Deputise for the Senior Brand & Product Marketing Manager as and when required.

Qualifications

• Minimum of 7-8 years experience in a brand and/or marketing capacity in a matrix and global organisation.
• Strong team player and ability to foster relationships and collaborate across disciplines.
• Excellent negotiation skills and proven ability to resolve conflict.
• Ability to solve problems quickly, think creatively, and satisfy localisation requirements for diverse markets.

Additional Information

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com

Recruitment Fraud Alert

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.