Product Marketing Manager

Experience

Role Overview

Go-to-Market Strategy & Launch Execution

• Own the end-to-end GTM strategy for all product launches across PRYPCO's business units - real estate marketplace, mortgage/financing, fractional ownership, and rental solutions.
• Define launch tiers, timelines, channel mix, and success metrics for every release - from major product launches to feature updates.
• Coordinate cross-functionally with Product, Growth, Performance Marketing, Sales, and Brand teams to ensure launches hit revenue and adoption targets.
• Build and maintain a GTM playbook that can scale across multiple verticals and markets.

Product Adoption & Lifecycle Marketing

• Your strong suite is all product and marketing tools like Moengage, Amplitude, Adjust, GA, BI, Looker and you are comfortable measuring and presenting growth metrics.
• Explore and set up dashboards, quick apps, landing pages, automations and more using AI tools like claude-code, codex, manus etc.
• Partner with Growth and CRM teams to optimize user journeys from 1st to last touchpoint, activation campaigns, and upsell/cross-sell strategies that drive product adoption post-launch.
• Define and track and grow product adoption metrics - activation rates, feature usage, LTV, and conversion rates.
• Identify friction points in the user journey and work with Product and UX to improve conversion at every stage of the funnel.
• Own the voice-of-customer feedback loop between users, CX and the business.

Positioning, Messaging & Narrative

• Develop clear, differentiated positioning and messaging for each product line - tailored to distinct personas (investors, first-time buyers, tenants, real estate agents). This is not just messaging but the positioning strategy.
• Create product narratives that translate complex PropTech and FinTech offerings into simple, compelling value propositions.
• Ensure consistency of product messaging across all touchpoints - website, app, ads, sales collateral, CRM, CX and social.

Market & Competitive Intelligence

• Build and maintain a competitive intelligence program - track competitor launches, pricing changes, positioning shifts, and market trends across UAE PropTech and FinTech.
• Conduct ongoing customer research through interviews, surveys, and data analysis to deeply understand buyer motivations, objections, and decision-making processes.
• Translate market insights into actionable recommendations for Product and Leadership teams.

Sales Enablement & Content Strategy

• Build the sales enablement toolkit - pitch decks, battle cards, objection handlers, product one-pagers, demo scripts, and case studies.
• Partner with the content and brand teams to produce high-impact product marketing assets: landing pages, explainer videos, product tours, and email sequences.
• Train internal teams (sales, customer success, partnerships) on product positioning, key differentiators, and competitive responses.
• Own the product marketing content calendar in coordination with the broader marketing team.

Analytics & Performance

• Define product marketing KPIs and build dashboards to track the impact of launches, campaigns, and positioning changes on revenue and adoption.
• Work closely with the data and analytics team to measure launch effectiveness, campaign attribution, and user behaviour across verticals.
• What success looks like for this role?
• User journey and product adoption metrics show measurable improvement quarter over quarter.
• Sales team is fully enabled with up-to-date collateral, trained on product narratives, and confident handling competitive objections.
• Every major product/feature launch has a documented GTM strategy with clear KPIs
• Positioning and messaging are uniform and compelling across all verticals and touchpoints.
• Cross-functional teams (Product, Growth, Sales, Operations) see you as the connective hub that accelerates their work.

Must-Have

• 8+ years of experience in product marketing, with at least 3 years in a senior or lead capacity - ideally within FinTech, PropTech, SaaS, or a high-growth digital business.
• Extremely well versed with marketing & product tools across the spectrum (CRM, performance, analytics, outbound communication tools,, MMP) and understands how everything is connected.
• Proven track record of owning and executing GTM strategies that drove measurable business outcomes (revenue, adoption, market share).
• Deep experience building positioning and messaging frameworks for complex, multi-persona products.
• Strong cross-functional operator - you've worked closely with Product, Sales, Growth, and Brand teams and know how to align stakeholders.
• Excellent storytelling and communication skills - you can distill complex products into clear, compelling narratives for both consumers and B2B audiences.
• Hands-on experience with competitive analysis, customer research, and market intelligence programs.
• Analytical mindset - comfortable defining KPIs, building dashboards, and using data to inform product marketing decisions.
• Comfortable operating at pace in a fast-moving, ambiguous environment where you're building the function, not inheriting one.

Bonus Points

• Experience marketing real estate, mortgage, or investment products in the UAE or MENA region.
• Familiarity with product-led growth (PLG) motions and self-serve product adoption strategies.
• Previous experience working across multiple business verticals simultaneously.
• Exposure to AI-powered marketing tools and automation platforms.
• Experience with pricing strategy and packaging for financial or subscription products.
• Background in both B2C and B2B product marketing within the same organisation.