Senior Product Manager

About PRYPCO

About The Role

What You'll Be Doing

• Own outcomes, not outputs: Define success for your area in customer terms (activation, engagement, retention) and business terms (revenue, conversion, unit economics). Features shipped and sprints closed don't count.
• Build with the customer in the room: Spend real time with the people you're building for, whether that's a first-time investor putting money into a tokenised asset, or a family navigating their first home purchase. Translate their actual problems into product decisions, not abstractions of them.
• Set sharp KPIs and prioritise ruthlessly: Every initiative starts with a hypothesis and a measurable outcome. You'll make the hard calls on what gets built, what gets killed, what gets deprioritised, and you'll defend those calls with data and strong product intuition.
• Drive end-to-end outcomes cross-functionally: You'll work as closely with marketing, sales, ops and compliance. A lead that doesn't convert is your problem. A customer who churns is your problem. The MQL hitting a CRM isn't success; the customer succeeding is.
• Reimagine, don't refine: Whether it's the 30-step mortgage process or how real estate investing has historically gated access, you'll be expected to challenge how things are done and propose meaningfully different alternatives, not just better versions of the status quo.

What We're Looking For

• High ownership: You think of yourself as the mini-CEO of your product area, not a roadmap executor. If something is broken in the customer journey, it's yours to fix, even if it sits outside the "product" function on paper.
• KPI-driven: You set goals before starting work, not after. You make prioritisation calls based on what moves the needle on those goals, and you're equally comfortable defending what you chose to do and what you chose not to do.
• Genuine customer empathy: You can articulate your customer's actual problems in their words, not in product-speak. You've spent time with users recently and can prove it.
• Cross-functional operator: You don't hide behind engineering when the problem is in marketing, sales, or ops. You build the relationships across the company that let you drive outcomes through people who don't report to you.
• Comfortable rethinking the basics: You're not intimidated by industries that have "always done it this way." You're energised by them.
• Nice to Have
• Experience in fintech, proptech, marketplaces, real estate, mortgages, or other regulated industries
• Background as a founder, or as an early PM/employee at a high-growth startup
• Experience pivoting a business model (e.g., B2B to B2C, broker-led to direct, marketplace to integrated)
• Growth experimentation chops: A/B testing, funnel design, paid acquisition, conversion optimisation
• Exposure to MENA consumers and businesses