Product Manager, Cards
Role Overview
Design, develop and maintain attractive and sustainable card products that drive customer acquisition and sustainable card usage.
Cover proposition, target customer segments, financial viability, market positioning, launch strategies, implementation roadmaps, sales strategy and BAU maintenance.
Key Skills for This Role
Full Job Posting
Role Overview
Design, develop and maintain attractive and sustainable card products that drive customer acquisition and sustainable card usage.
Cover proposition, target customer segments, financial viability, market positioning, launch strategies, implementation roadmaps, sales strategy and BAU maintenance.
Key Responsibilities
- Explore potential co-brand and product partnerships, prepare business case pitch decks and financial models, and align partners and internal stakeholders.
- Evaluate existing value propositions regularly and make strategic and tactical changes to keep the CVP best-in-class.
- Run simulation models and analyses for cost estimations and cost-benefit analysis across products.
- Identify and form strategic and event-based partnerships, driving onboarding and integration with Procurement, Finance, Legal, IT and Ops.
- Drive product launches, re-launches and maintenance with IT, Ops, Marketing and Digital, ensuring approvals per bank policy.
- Conceptualize and drive credit card acquisition strategies including digital UX, policy optimization, channel management and performance monitoring.
- Work with the risk team to evaluate policy programs and propose and implement policy changes or test programs to maximize risk-adjusted returns.
- Design and run an onboarding and early account management program to maximize activation and early spends.
- Adopt a digital-first strategy for acquisitions, early account management, card maintenance, card services, portfolio sales, engagement and retention.
- Own the end-to-end customer experience including digitization, straight-through processing, first-point resolution and complaint resolution TATs.
- Work with Payments Schemes including commercial and legal agreements.
- Deliver management presentations and updates on business performance, opportunities and key risks.
Location
- Location: United Arab Emirates.
Requirements
- Ability to design, develop and maintain card products covering proposition, target segments, financial viability, positioning and launch strategies.
- Experience preparing business cases, pitch decks and detailed financial models for product partnerships.
- Ability to run simulation models and cost-benefit analyses across products.
- Experience driving product launches and maintenance with internal stakeholders such as IT, Ops, Marketing and Digital.
- Ability to conceptualize and drive credit card acquisition strategies including digital UX, policy optimization and channel management.
- Ability to work with risk teams to evaluate policy programs and propose changes to maximize risk-adjusted returns.
- Ability to own end-to-end customer experience including digitization, straight-through processing and complaint resolution.
- Experience working with Payments Schemes including commercial and legal agreements.
- Strong stakeholder management across Procurement, Finance, Legal, IT and Ops.
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