Product Lead B2C

About the company

About the role

Key responsibilities

• Define product strategy and roadmaps in alignment with organizational objectives and senior stakeholders.
• Lead the B2C team and support the growth of the product team.
• Develop differentiated products and services for key markets.
• Monitor product operations and growth to support data-informed decisions.
• Collect and align business requirements, including executive input.
• Partner with product development teams through design, build, test, release, and maintenance.
• Use product analytics in planning; communicate project status and run A/B tests to improve conversion.
• Create and adapt roadmaps; prioritize by strategic impact, user value, and ROI; translate company objectives into product goals.
• Negotiate requirements, timelines, and resources with internal teams and external partners.
• Conduct user interviews, focus groups, or usability testing; create personas and user journeys.
• Identify market gaps, monitor competitors, and find strategic growth opportunities.

Requirements

• 4–5+ years of product-management experience; B2C e-commerce, ticketing, or travel experience is preferred.
• 1–2+ years of experience in a lead role.
• English and Russian proficiency are mandatory.
• Experience with A/B testing and agile planning, development, and communication tools such as JIRA and Slack.
• Experience working with a distributed and remote team.
• Strong business, technology, and UX judgment; ability to use quantitative and qualitative metrics.
• Experience delivering platform-wide solutions across teams is advantageous.
• Ticketing platform, e-commerce, and marketplace experience is advantageous.
• Experience with AI agents and LLM models is advantageous.
• Ability to interpret data in Google Analytics, Metabase, Looker Studio, and Excel or Google Sheets.
• Understanding of web applications, including APIs, front-end frameworks, hosting, and cloud services.
• Ability to collaborate across design, development, QA, marketing, finance, and operations and lead stakeholder discussions.

Benefits

• The company offers a dynamic and inclusive work environment and the opportunity to contribute to the entertainment industry.
• Relocation assistance or a remote-working format may be available.
• Competitive salary and benefits are mentioned, without a stated amount or pay cadence.