Principal Sales Manager

Greetings from Ashra Technologies

Job Description

Position Overview

Industry & Domain Expertise

• Develop a strong understanding of the Saudi BFSI ecosystem, including banks, fintechs, insurers, and regulated financial institutions
• Stay current on market trends, regulatory considerations, digital CX initiatives, and technology adoption in the region
• Understand customer-facing business functions across the lifecycle (acquisition, servicing, collections, retention)

Solutioning & Consultative Selling

• Lead enterprise discovery and problem diagnosis for large BFSI accounts
• Translate business challenges into AI-powered communication and CX solutions
• Demonstrate strong understanding of SaaS platforms, customer technology stacks, integrations, and managed services
• Clearly articulate Exotel’s value proposition to both business and technology stakeholders

Account Management & Growth

• Own and grow strategic BFSI accounts, from opportunity identification to closure and expansion
• Map customer organizations across CXOs, business leaders, IT, operations, and compliance teams
• Partner closely with Customer Success teams to drive adoption, value realization, renewals, and upsell
• Navigate enterprise decision-making, procurement cycles, and evaluation frameworks

Business & Commercial Ownership

• Manage revenue, pipeline, and bookings in line with defined annual targets
• Structure complex, high-value enterprise deals, including commercials, contracts, and negotiations
• Apply value-based selling approaches, balancing short-term revenue with long-term account potential
• Use data-driven insights alongside judgment to manage ambiguity and complexity

Stakeholder Management

• Build strong relationships with CXOs and senior leaders across BFSI enterprises
• Represent Exotel as a trusted, long-term technology partner
• Collaborate effectively with internal teams across Sales Engineering, Product, Legal, Finance, and Customer Success

Industry Engagement

• Depth and quality of BFSI industry insights demonstrated
• Successful CXO and senior stakeholder engagements

Solution Effectiveness

• Alignment of Exotel solutions with customer business and technology needs
• Successful solution deployments and expansions within BFSI accounts

Account & Revenue Growth

• Number and value of qualified opportunities
• Revenue growth from new and existing accounts

Stakeholder Satisfaction

• Customer satisfaction and relationship strength
• Internal stakeholder feedback on collaboration and execution

Business Outcomes

• Achievement of annual revenue and gross margin targets
• Progress on leading indicators and cross-functional KPIs

& Skills

• Bachelor’s degree in Engineering; MBA or Master’s degree preferred
• Proven experience in enterprise account management or business development within SaaS / technology
• Strong analytical, problem-solving, and strategic thinking skills
• Excellent communication, presentation, and negotiation abilities
• Comfortable operating in high-stakes, CXO-led environments
• Experience working with CRM tools and data-driven sales processes
• High resilience, ownership mindset, and execution focus.

What We Are Looking For

• Large Account Expertise: Proven ability to navigate complex enterprise organizations and decision-making structures
• Domain Depth: Strong BFSI understanding—business KPIs, CX priorities, regulatory environment, and tech ecosystem
• Background: Experience with large enterprises or MNCs; comfortable operating in fast-growing, agile environments
• Technology Acumen:
• ○ Ability to link technology to business outcomes
• ○ Understand customer deployments and integrations
• ○ Confidently articulate Exotel’s value to technical stakeholders
• ○ Lead or support product demos when required
• Commercial Strength: Experience structuring large, complex enterprise deals
• Executive Presence: Gravitas, maturity, and adaptability to different senior stakeholder
• Interested can share cv at: chandrika@ashratech.com/8688322631
• Pay: ﷼22,000.00 - ﷼42,000.00 per month

Experience

• Principal Sales Manager: 10 years (Required)
• BFSI: 3 years (Required)
• CXO: 3 years (Required)
• CX: 3 years (Required)
• AI Powered: 3 years (Required)
• Saas: 3 years (Required)