PR KOL Specialist - MENA
Full Job Posting
Responsibilities
- Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.
- Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.
- Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.
- Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.
- Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.
- Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.
- Represent the company professionally at industry events, media engagements, and KOL-facing activities.
Requirements
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
- 5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands.
- Proven track record of independently managing KOL portfolios from sourcing to activation — able to hit the ground running with minimal onboarding.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Exceptional interpersonal and relationship-building skills, with confidence in engaging high-profile individuals and managing sensitive conversations.
- Polished, presentable, and comfortable representing the brand at external events and on-camera engagements.
- Strong crisis management instincts — able to navigate sensitive situations with composure and sound judgment.
- Proactive, detail-oriented, and thrive in a fast-paced, high-autonomy environment.
- Knowledge of or interest in crypto/blockchain is a plus but not mandatory.
- Why Binance
- Shape the future of finance
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
- Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
- By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
- We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Preferred Qualifications
- Knowledge of or interest in crypto/blockchain is a plus but not mandatory.
About Binance
Global cryptocurrency exchange and blockchain ecosystem provider.
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