PR -EXECUTIVE ( WELL EXPERIENCE FEMALE)
Role Overview
The PR Executive is responsible for securing media exposure and increasing brand awareness through public relations activities.
The role requires in-person work.
Key Skills for This Role
Full Job Posting
Role Overview
The PR Executive is responsible for securing media exposure and increasing brand awareness through public relations activities.
The role requires in-person work.
Key Responsibilities
- Secure media coverage across newspapers, magazines, online publications, television, radio, and blogs.
- Build relationships with journalists, editors, influencers, and media partners.
- Write and distribute press releases, media alerts, and company announcements.
- Pitch story ideas and company news to relevant media outlets.
- Monitor media coverage and prepare monthly PR reports.
- Coordinate media interviews and press conferences.
- Organize media events, product launches, and brand activations.
- Manage influencer collaborations and media invitations.
- Monitor competitor PR activities and industry trends.
- Support crisis communication when required.
Preferred Experience
- 2–4 years of experience in public relations is preferred.
- Experience in hospitality, F&B, luxury brands, or lifestyle industries is preferred.
- A strong network with UAE media, journalists, and influencers is preferred.
- Excellent English communication and writing skills are required.
- Fluency in English is required.
Performance Targets
- Track monthly media placements and the quality of coverage across publication tiers.
- Monitor estimated media reach, impressions, and share of voice against competitors.
- Track press releases published and influencer collaborations completed.
- Monitor media event attendance, coverage, and positive brand sentiment.
- Deliver the monthly PR coverage report on time.
Compensation
- Pay is AED 4,000–5,000 per month.
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