PR & Communications Manager
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Key skills for this role
About the Role
About the job: FIX Dessert Chocolatier is seeking a dynamic and strategic PR & Communications Manager to lead the brand’s public image, storytelling, and media presence.
Key Skills for This Role
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About The Job
FIX Dessert Chocolatier is seeking a dynamic and strategic PR & Communications Manager to lead the brand’s public image, storytelling, and media presence.
The role will focus on building strong media relationships, managing brand reputation, and driving impactful communication strategies that support the company’s growth and visibility.
Pr Strategy & Brand Positioning
Develop and execute the overall PR and communications strategy aligned with the company’s vision and business goals.
Define and maintain brand voice, messaging, and storytelling across all communication channels.
Identify opportunities to strengthen the brand’s positioning in the premium dessert and lifestyle sector.
Support major product launches, brand campaigns, and announcements.
Media Relations & Publicity
Build and maintain relationships with regional and international media outlets.
Prepare and distribute press releases, media kits, and official brand communications
Coordinate media interviews, press features, and brand events.
Monitor and evaluate media coverage and PR performance.
Influencer & Partnership Communications
Develop strategies for influencer collaborations and brand partnerships.
Identify and manage brand ambassadors and key opinion leaders aligned with the brand.
Lead communications around collaborations, campaigns, and co-branded initiatives.
Corporate & Internal Communications
Ensure consistent messaging across internal teams and external stake holders.
Support leadership with executive communications, speeches, and presentations.
Prepare communication materials for internal updates and corporate announcements.
Reputation & Crisis Management
Protect and enhance the company’s brand reputation.
Develop and implement crisis communication strategies and response plans.
Manage sensitive issues with clear and timely communication.
Digital & Social Pr
Work closely with marketing and social media teams to amplify digital campaigns and product launches.
Manage online media coverage and digital PR opportunities.
Track brand sentiment and engagement across digital channels.
Leadership & Agency Management
Manage external PR agencies and communication partners.
Set KPIs and measure the success of PR initiatives.
Skills
Strong media relations and networking skills
Excellent written and verbal communication
Strategic thinking and brand storytelling
Crisis communication and reputation management
Influencer and partnership management
Digital and social media communication expertise
Leadership and team management skills
Strong organizational and project management abilities
Experience
8-12+ years of experience in Public Relations, Corporate Communications, or Brand Communications.
Experience in F&B, hospitality, lifestyle, luxury, or consumer brands is highly preferred.
Proven track record of managing high-impact PR campaigns and media coverage.
Strong network with regional and international media outlets and influencers.
Experience managing PR agencies and cross-functional teams.
Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field (Master’s degree is a plus).
Interested candidates may send their updated CV to: [email protected].
Only shortlisted candidates will be contacted.
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