Head of PR and Communications

About The Job

Pr Strategy & Brand Positioning

• Develop and execute the overall PR and communications strategy aligned with the company’s vision and business goals.
• Define and maintain brand voice, messaging, and storytelling across all communication channels.
• Identify opportunities to strengthen the brand’s positioning in the premium dessert and lifestyle sector.
• Support major product launches, brand campaigns, and announcements.

Media Relations & Publicity

• Build and maintain relationships with regional and international media outlets.
• Prepare and distribute press releases, media kits, and official brand communications
• Coordinate media interviews, press features, and brand events.
• Monitor and evaluate media coverage and PR performance.

Influencer & Partnership Communications

• Develop strategies for influencer collaborations and brand partnerships.
• Identify and manage brand ambassadors and key opinion leaders aligned with the brand.
• Lead communications around collaborations, campaigns, and co-branded initiatives.

Corporate & Internal Communications

• Ensure consistent messaging across internal teams and external stakeholders.
• Support leadership with executive communications, speeches, and presentations.
• Prepare communication materials for internal updates and corporate announcements.

Reputation & Crisis Management

• Protect and enhance the company’s brand reputation.
• Develop and implement crisis communication strategies and response plans.
• Manage sensitive issues with clear and timely communication.

Digital & Social Pr

• Work closely with marketing and social media teams to amplify digital campaigns and product launches.
• Manage online media coverage and digital PR opportunities.
• Track brand sentiment and engagement across digital channels.

Leadership & Agency Management

• Manage external PR agencies and communication partners.
• Set KPIs and measure the success of PR initiatives.

Skills

• Strong media relations and networking skills
• Excellent written and verbal communication
• Strategic thinking and brand storytelling
• Crisis communication and reputation management
• Influencer and partnership management
• Digital and social media communication expertise
• Leadership and team management skills
• Strong organizational and project management abilities

Experience

• 8-12+ years of experience in Public Relations, Corporate Communications, or Brand Communications.
• Experience in F&B, hospitality, lifestyle, luxury, or consumer brands is highly preferred.
• Proven track record of managing high-impact PR campaigns and media coverage.
• Strong network with regional and international media outlets and influencers.
• Experience managing PR agencies and cross-functional teams.
• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field (Master’s degree is a plus).

What We Offer

• A chance to be part of a fun, innovative, and entrepreneurial team at FIX.
• A competitive salary and benefits package.
• A supportive and positive work environment where creativity, continuous learning, and collaboration are encouraged and where your ideas truly make an impact.
• Interested candidates may send their updated CV to [email protected].
• Only shortlisted candidates will be contacted.