Performance Marketing Specialist

How you'll contribute

What you bring

• Diploma in marketing, business or similar education.
• Bachelor's degree in marketing, business or similar education an asset.
• 5-7 years minimum directly related work experience in digital marketing, including managing paid advertising campaigns, project coordination and managing approval processes.

Skills

• Experience managing paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Google, and programmatic display.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and reporting dashboards.
• Agile and innovative approach to testing, optimization, and adapting strategies to evolving industry trends.
• Solid knowledge of SEO/SEM best practices, keyword research, and optimization techniques.
• Strong project management and client service skills, with the ability to manage multiple projects and deadlines.
• Highly organized and detail-oriented, ensuring quality and consistency across campaigns.
• Familiarity with CRM platforms, marketing automation, and email marketing (asset).
• Proficiency in Adobe Creative Suite (asset).
• Excellent written and verbal communication skills, including copywriting, editing, proofreading, and presentation delivery.
• Working knowledge of Microsoft Office Suite.

Additional information

Qualifications

• Diploma in marketing, business or similar education.
• Bachelor's degree in marketing, business or similar education an asset.
• 5-7 years minimum directly related work experience in digital marketing, including managing paid advertising campaigns, project coordination and managing approval processes.
• Experience managing paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Google, and programmatic display.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and reporting dashboards.
• Agile and innovative approach to testing, optimization, and adapting strategies to evolving industry trends.
• Solid knowledge of SEO/SEM best practices, keyword research, and optimization techniques.
• Strong project management and client service skills, with the ability to manage multiple projects and deadlines.
• Highly organized and detail-oriented, ensuring quality and consistency across campaigns.
• Familiarity with CRM platforms, marketing automation, and email marketing (asset).
• Proficiency in Adobe Creative Suite (asset).
• Excellent written and verbal communication skills, including copywriting, editing, proofreading, and presentation delivery.
• Working knowledge of Microsoft Office Suite.
• Additional information
• We sincerely thank all applicants for their interest in this opportunity. We understand how important communication is, and we are committed to following up with every candidate. Please know that each application is thoughtfully reviewed, and you will hear from us either way. Together, we build bold futures At SAIT, we equip you with the resources you need to shape bold futures for yourself and our communities. We offer a comprehensive package including: - Generous time off to pursue other passions and support your wellbeing - SAIT paid premiums for medical, dental, and vision benefits so you, and your family, are well supported - Benefits supporting mental health and access to Greenshield + for virtual therapy at a reduced rate - Access to a Health Spending or Taxable Spending Account - Professional development opportunities through our Free Seat Program, tuition support, access to LinkedIn Learning and discounted Continuing Education & Professional Studies courses - Defined Benefit pension through LAPP to help you retire with confidence - Excellent dining options on campus - Free access to our fitness facilities and group fitness classes And the perks keep on coming!