Performance Marketing Specialist

Role overview

Campaign management

• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads, YouTube, and relevant marketplace platforms.
• Develop monthly media plans and manage audiences, keywords, placements, and campaign structures.
• Conduct A/B testing across creatives, ad copy, audiences, landing pages, and bidding strategies.
• Plan campaigns for promotions, seasonal demand, treatment packages, and product launches.

Budget and performance

• Allocate monthly advertising budgets and monitor CPL, CPA, qualified leads, conversion rates, and ROAS.
• Optimize underperforming campaigns, scale successful campaigns, and support monthly advertising spend reconciliation.

Analytics and reporting

• Set up conversion tracking with Meta Pixel, Google Ads conversion tracking, GA4, GTM, and UTM parameters.
• Track leads from ad click through consultation or sale.
• Prepare weekly dashboards and monthly performance reports.
• Analyze the marketing funnel and provide data-driven recommendations to management.

Creative and coordination

• Coordinate with designers, content creators, videographers, agencies, web teams, and branch teams.
• Provide creative briefs, review platform compliance and brand consistency, and coordinate landing-page improvements.
• Maintain records of tested creatives, offers, campaign performance, approvals, and advertising budgets.

Qualifications and technical skills

• A bachelor's degree in marketing, business administration, communications, or a related field is required.
• Two to five years of hands-on performance marketing or paid digital marketing experience is required.
• Experience managing paid advertising campaigns and digital media budgets is required.
• Advanced Meta Ads Manager and Google Ads knowledge plus GA4 and GTM experience are required.
• The role requires knowledge of reporting tools, lead generation, conversion tracking, campaign optimization, spreadsheets, CRM systems, and conversion rate optimization.
• Healthcare, wellness, Ayurveda, clinic, D2C, or consumer-business experience is an advantage.
• Google Ads and Meta certifications are preferred.

Working conditions

• The position is full-time, permanent, and based in person at the head office in Ernakulam.
• Occasional travel to Kakkanad, Trivandrum, Edappally, and Edappal branches may be required.
• Campaign monitoring may be needed during major launches and promotional periods.

Compensation

• Pay is ₹38,076.85 to ₹50,003.24 per month.