Performance Marketing Manager
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Key skills for this role
About the Role
Performance Marketing Manager About the Opportunity An exciting opportunity has arisen for an experienced Performance Marketing Manager to join a fast-growing digital retail business operating across multiple consumer brands and international markets.
Key Skills for This Role
Full Job Posting
Performance Marketing Manager
About the Opportunity
An exciting opportunity has arisen for an experienced Performance Marketing Manager to join a fast-growing digital retail business operating across multiple consumer brands and international markets.
This role is suited to someone who combines strong commercial awareness with deep platform expertise and a passion for data-led growth.
You will play a key role in accelerating online revenue, improving acquisition efficiency, and driving measurable performance across paid digital channels.
Working within a collaborative and fast-paced environment, you will partner with internal stakeholders across digital, creative, content, and commercial teams to deliver impactful marketing strategies that support ambitious growth objectives.
Campaign Ownership
- Manage and optimise paid media activity across Meta, Google, TikTok, and other digital acquisition channels
- Oversee campaign planning, execution, budgeting, and ongoing performance optimisation
- Ensure spend is allocated effectively across audiences, products, and regional markets
Commercial Performance
- Drive scalable customer growth while maintaining efficiency targets
- Monitor and improve core KPIs including ROAS, CAC, CTR, conversion rate, and revenue contribution
- Support trading initiatives, promotional periods, and product launches through strategic paid media activity
Analytics & Reporting
- Review and interpret performance data to identify trends, opportunities, and risks
- Produce regular reporting with clear recommendations and actionable insights
- Use performance findings to guide optimisation decisions and future planning
Creative & Testing
- Collaborate with design and content teams to develop engaging paid social assets
- Implement structured testing across audiences, creatives, formats, and messaging
- Continuously refine campaign approaches based on performance learnings
Innovation & Optimisation
- Stay informed on platform updates, industry shifts, and emerging digital trends
- Explore new acquisition opportunities, channels, and technologies
- Contribute ideas that improve overall marketing effectiveness and efficiency
Candidate Profile
- Proven experience managing paid media campaigns within eCommerce, retail, fashion, or consumer-focused businesses
- Strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and performance marketing best practices
- Comfortable managing sizeable media budgets and performance targets
- Strong commercial acumen with a results-driven approach
- Advanced analytical skills with confidence in interpreting campaign and trading data
- Ability to thrive in a fast-moving, high-growth environment
- Excellent communication and stakeholder management skills
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