Performance Marketing Lead

Overview

Performance Marketing Strategy

• Develop and execute comprehensive performance marketing strategies aligned with business objectives.
• Manage customer acquisition, lead generation, and retention campaigns across multiple digital channels.
• Define and monitor key performance indicators (KPIs) including ROAS, CAC, CPA, LTV, conversion rates, and revenue growth.

Paid Media Management

• Plan, launch, and optimize campaigns across:

• Meta Ads (Facebook & Instagram)

• Google Ads (Search, Display, Shopping, Performance Max, YouTube)
• TikTok Ads
• Snapchat Ads
• Other relevant digital platforms
• Continuously optimize campaign performance to maximize return on advertising spend (ROAS).
• Manage advertising budgets and forecast performance.

E-Commerce & Conversion Optimization

• Drive traffic and conversions for the IZIL e-commerce platform.
• Monitor website performance and customer journeys.
• Conduct A/B testing on landing pages, ad creatives, and conversion funnels.
• Work closely with the e-commerce team to improve user experience and conversion rates.

Crm & Customer Retention

• Collaborate with CRM teams to improve customer retention and repeat purchase rates.
• Support email, SMS, and loyalty marketing initiatives.
• Develop audience segmentation strategies to improve campaign effectiveness.

Analytics & Reporting

• Analyze campaign performance and provide actionable insights.
• Build dashboards and reports to track marketing effectiveness.
• Monitor competitor activities, market trends, and consumer behavior.
• Present performance results and recommendations to management regularly.

Collaboration & Leadership

• Work closely with content creators, designers, retail teams, spa operations, and external agencies.
• Guide creative development based on campaign performance insights.
• Support the development of annual marketing plans and budgets.

Education

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

Experience

• 5+ years of experience in performance marketing or digital marketing.
• Experience in beauty, skincare, wellness, luxury retail, or e-commerce industries preferred.
• Proven track record of managing significant advertising budgets and achieving measurable growth.

Technical Skills

• Strong expertise in:

• Meta Business Manager

• Google Ads

• Google Tag Manager

• Looker Studio

• TikTok Ads Manager

• Experience with attribution models, tracking implementation, and conversion optimization.
• Knowledge of SEO, CRM, and marketing automation is an advantage.

Key Competencies

• Data-driven decision-making
• Strategic thinking
• Commercial acumen
• Analytical and problem-solving skills
• Project management
• Communication and stakeholder management
• Creativity and innovation
• Leadership and team collaboration

Success Metrics

• Revenue growth from digital channels
• Return on Ad Spend (ROAS)

• Conversion Rate Optimization (CRO)

• Lead generation and spa booking growth

• Customer Lifetime Value (LTV)

• E-commerce sales performance

What We Offer

• Opportunity to work with a leading luxury beauty brand in the GCC.
• Career growth and leadership opportunities.
• Dynamic and innovative work environment.
• Competitive compensation and performance-based incentives.
• Join IZIL and help shape the future of luxury beauty and wellness across the region.