Arabic Junior Brand Manager

Overview

The Role

• This is a junior-to-mid-level brand role supporting the growth of Izil’s Skincare and Haircare categories across Direct-to-Consumer (DTC) and E-commerce channels.
• You will support:
• The core messaging angle behind campaigns and launches
• How products are positioned and explained
• How science is translated into consumer language
• How our brand voice evolves and remains consistent
• You will operate at the intersection of:
• Brand Strategy × Scientific Credibility × Commercial Clarity
• You are not managing random content.
• You are helping build and protect a scalable brand system designed to drive both customer engagement and commercial growth.

What You Will Own1. Campaign Messaging Architecture

• Develop the core messaging angles behind launches and campaigns
• Define headline logic, narrative flow, and benefit hierarchy
• Ensure emotional storytelling is supported by rational proof
• Create adaptable messaging frameworks for multi-channel rollouts
• Your messaging must be inspiring, clear, and conversion-oriented.

2. Product & Claims Storytelling

• Structure PDP messaging and benefit stacks
• Translate R&D and ingredient science into accessible, compelling language
• Support packaging copy and product naming logic
• Ensure claims are credible, compliant, and persuasive
• Bring clarity to routines, bundles, and hero products
• You turn complexity into clarity, without losing depth.

3. Brand Voice Across All Touchpoints

• Own and evolve Izil’s tone of voice across:
• Website
• PDPs
• Campaigns
• Packaging
• CRM communications
• Retail materials
• Spa menus and treatment descriptions
• You ensure consistency, confidence, and clarity at every customer interaction.

4. Brand Collaboration & Cross-Functional Partnership

• Partner closely with the Creative team to align messaging and visuals
• Collaborate with Growth teams to ensure messaging supports performance goals
• Work with R&D / Science teams to ensure accuracy and credibility
• Provide clear brand guidance and structured messaging support across teams
• You elevate brand quality while enabling speed and scalability.

5. Brand Systems That Scale

• Develop reusable brand frameworks and templates
• Build structured approaches to claims, benefit hierarchies, and storytelling
• Ensure brand consistency as Izil expands across markets
• You think in systems, not scattered executions.

What We’re Looking For

• 3–5 years of experience in Brand Management, Marketing, Product Marketing, or related roles
• Experience working with Skincare and/or Haircare brands
• Experience in Direct-to-Consumer (DTC) and E-commerce businesses
• Strong portfolio demonstrating campaign-level thinking and brand execution
• Experience translating scientific or technical concepts into clear consumer narratives
• Strong commercial instinct—you understand what drives customer action
• Ability to structure messaging hierarchies and brand frameworks
• Fluent Arabic and English communication skills (written and verbal)
• Understanding of customer journeys, online merchandising, and digital commerce
• Experience supporting product launches and integrated marketing campaigns
• Experience in beauty, skincare, haircare, wellness, or premium consumer brands preferred
• Comfortable operating in a fast-scaling, entrepreneurial environment

Who You Are

• You think in brand building, not just content creation
• You balance emotional storytelling with rational credibility
• You simplify without oversimplifying
• You care about precision, clarity, and consistency
• You see brand communication as a strategic business asset
• You are passionate about beauty, skincare, and haircare
• You thrive in fast-moving, growth-oriented environments

Izil

• Direct exposure to leadership
• Opportunity to help grow a premium beauty brand across multiple markets
• Cross-channel creative and commercial impact
• Exposure to DTC, E-commerce, Retail, and Spa business models
• Ambitious, performance-driven environment
• Career growth opportunities within a scaling organization
• If you are passionate about skincare, haircare, brand building, and customer experience, and want to contribute to the growth of a modern ritual beauty brand, we would love to meet you.