Head of E-commerce & Digital Growth

About Izil Beauty

The Opportunity

1. E-commerce Strategy & Commercial Performance

• Define and execute Izil's global e-commerce growth strategy.
• Develop annual, quarterly and monthly growth plans.
• Identify growth opportunities across markets, customer segments and product categories.
• Build commercial forecasts and performance roadmaps.
• Translate customer, market and business insights into actionable growth initiatives.
• Drive sustainable and profitable growth across all digital markets.
• Own key business metrics including:
• Revenue Growth
• Gross Margin
• Contribution Margin
• Conversion Rate

• Marketing Efficiency Ratio (MER)

• Return on Advertising Spend (ROAS)

• Customer Lifetime Value (LTV)

• Customer Retention

2. Customer Acquisition & Digital Growth

• Lead customer acquisition strategy across paid, owned and organic channels.
• Define acquisition priorities, budgets and growth opportunities.
• Identify and scale hero products, campaigns and customer segments.
• Improve traffic quality, acquisition efficiency and profitability.
• Develop market-specific growth strategies across international markets.
• Partner closely with performance marketing teams and agencies to maximize business results.

SEO, Organic Growth & AI Search

• Lead Izil's SEO strategy and organic growth roadmap.
• Improve visibility and discoverability across search engines and AI-powered search experiences.
• Ensure best practices across technical SEO, site architecture, structured data, metadata and content optimization.
• Monitor emerging search technologies and identify opportunities to increase qualified traffic and customer acquisition.

3. Conversion, CRM & Customer Lifecycle Growth

• Own the end-to-end digital customer journey.
• Lead conversion rate optimization initiatives across all digital touchpoints.
• Optimize website performance, customer engagement and basket size.
• Lead the CRM strategy and plans to improve customer retention, loyalty and repeat purchase.
• Develop customer lifecycle strategies that increase customer lifetime value.
• Ensure acquisition, conversion and retention strategies work together as a unified growth engine.

4. Digital Merchandising & Commercial Planning

• Own digital merchandising strategy across the website.
• Ensure products, collections, landing pages and promotional activity are optimized to drive conversion and profitability.
• Partner with Brand and Category teams to translate product priorities into effective commercial plans.
• Define digital launch strategies, promotional calendars and customer offers.
• Support forecasting and demand planning processes to ensure commercial readiness and inventory alignment.

5. Operations, Fulfilment & Customer Experience

• Partner closely with Operations, Supply Chain and Customer Experience teams to deliver an exceptional post-purchase experience.
• Ensure inventory availability supports commercial objectives and campaign plans.
• Act as the commercial owner of the OMS and customer fulfillment journey.
• Monitor and improve operational metrics that impact conversion, retention and customer satisfaction.
• Drive initiatives that improve delivery performance, fulfillment efficiency and repeat purchase.
• Ensure customer experience remains aligned with Izil's premium brand positioning.

6. Digital Product, Technology & Innovation

• Own the digital product and e-commerce roadmap.
• Act as business owner for Salesforce Commerce & Commerce Cloud.
• Partner with IT teams, developers and external partners to deliver digital projects and platform enhancements.
• Translate business requirements into technical roadmaps and project plans.
• Lead website enhancements, integrations and customer experience initiatives.
• Drive innovation across personalization, automation, AI and emerging digital technologies.

7. Leadership, Analytics & Performance

• Lead the e-commerce and digital growth function.
• Establish reporting frameworks, dashboards and KPI reviews.
• Build a high-performance, data-driven culture.
• Use customer, market and performance insights to drive decision-making.
• Develop talent and capabilities within the team.
• Foster a culture of accountability, ownership and continuous improvement.

Experience & Qualifications

• 8+ years of experience in e-commerce, digital commerce, DTC or growth leadership roles.
• Proven experience leading and scaling direct-to-consumer businesses.
• Strong commercial and financial acumen with ownership of growth and profitability metrics.
• Experience managing multi-market and international e-commerce businesses.
• Strong understanding of customer acquisition, CRM, retention, conversion optimization and digital merchandising.
• Experience leading digital product, website or technology projects.
• Strong project management and stakeholder management capabilities.
• Experience working with enterprise e-commerce ecosystems.

• Digital Media (Meta, Snapchat, Google, Tiktok…)

• Looker Studio, Power BI or equivalent analytics platforms

The Ideal Candidate