Performance Marketer | Google Ads
Role Overview
Part-time performance marketing role specializing in Google Ads; work arrangement is fully remote.
Plan and optimize paid advertising to generate qualified leads, improve conversions, manage budgets, and deliver measurable returns.
The organization emphasizes measurable growth, data-driven decisions, audience insights, experimentation, accountability, and results.
Key Skills for This Role
Full Job Posting
Role overview
Part-time performance marketing role specializing in Google Ads; work arrangement is fully remote.
Plan and optimize paid advertising to generate qualified leads, improve conversions, manage budgets, and deliver measurable returns.
The organization emphasizes measurable growth, data-driven decisions, audience insights, experimentation, accountability, and results.
Responsibilities
- Plan, launch, manage, and optimize Google Ads Search, Display, YouTube, Performance Max, and other relevant campaigns.
- Conduct keyword, audience, competitor, and search intent research.
- Develop ad copy, test creative variations, and improve campaign relevance and engagement.
- Manage budgets, bidding strategies, and targets to improve cost efficiency and return on ad spend.
- Monitor CPC, CTR, CPA, conversion rate, lead quality, and profitability.
- Analyze campaign data with Google Ads, GA4, and reporting dashboards.
- Collaborate with landing page, content, and sales teams to improve conversion funnels and lead generation.
- Review conversion tracking, attribution, and measurement settings.
- A/B test keywords, ads, audiences, bidding strategies, and landing page experiences.
- Report performance, communicate insights, and recommend optimizations.
Requirements
- Three or more years of relevant performance marketing, paid search, or digital advertising experience preferred.
- Bachelor’s degree or equivalent in Marketing, Business, Analytics, or a related field preferred.
- Practical Google Ads campaign management and advertising budget optimization experience.
- Strong understanding of keyword strategy, bidding, conversion funnels, attribution, and performance metrics.
- Familiarity with GA4, Google Tag Manager, conversion tracking, and landing page optimization.
- Spreadsheet, campaign reporting, data analysis, analytical thinking, communication, and problem-solving skills.
- Ability to independently manage campaigns, prioritize work, and work effectively remotely.
- Professional certifications are not required; Google Ads certification is an advantage.
Work arrangement
- Fully remote work arrangement with flexible part-time scheduling.
What the employer offers
- Opportunity to manage performance-driven campaigns and contribute to measurable business growth.
- Data-focused environment encouraging experimentation and continuous improvement.
- Opportunities to develop paid media, conversion optimization, and marketing analytics expertise.
- Direct impact on lead generation, customer acquisition, and advertising efficiency.
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