Google Tag Manager (GTM) / Conversion Tracking
Role Overview
Part-time, fully remote Google Tag Manager and conversion-tracking specialist role.
Implements, tests, and maintains digital tracking systems across websites, landing pages, and advertising platforms.
Key Skills for This Role
Full Job Posting
Role overview
Part-time, fully remote Google Tag Manager and conversion-tracking specialist role.
Implements, tests, and maintains digital tracking systems across websites, landing pages, and advertising platforms.
Responsibilities
- Implement and maintain GTM tags, triggers, and variables; set up and validate conversion tracking for Google Ads, GA4, and other relevant platforms.
- Configure and monitor business-critical events, including form submissions, purchases, lead enquiries, and button clicks.
- Work with developers and marketing teams on data layers; test implementations with GTM Preview mode, browser tools, and platform diagnostics.
- Troubleshoot duplicate or missing events, attribution issues, and analytics-platform discrepancies.
- Support cross-domain tracking, enhanced conversions, and server-side tagging where appropriate.
- Document tracking configurations and changes; review privacy and consent requirements.
- Audit tracking and recommend improvements to measurement quality, reporting accuracy, and campaign optimization.
Requirements
- Practical knowledge of Google Tag Manager, Google Analytics 4, and Google Ads conversion tracking.
- Experience diagnosing tracking issues and validating event data across multiple platforms.
- Three or more years in web analytics, conversion tracking, marketing technology, or digital measurement is preferred.
- JavaScript fundamentals, HTML, CSS, browser developer tools, and website data layers are advantageous.
- Familiarity with consent management, privacy-focused measurement, and tag governance.
- Strong analytical thinking, attention to detail, problem-solving, clear technical communication, and ability to work independently.
- A bachelor's degree or equivalent in IT, Marketing Analytics, Computer Science, or a related field is preferred; professional certifications are not required.
What the employer offers
- Flexible part-time scheduling and fully remote working arrangements.
- Opportunities to work with digital analytics, marketing measurement, conversion optimization, and advertising analytics technologies.
- Collaborative environment focused on technical precision, continuous learning, and improving data reliability.
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