Performance Creative Strategist

About Hubfit

About The Role

About You

What We Value

• **Craft with speed.**
• You've got a high bar for creative quality, and you don't let it slow you down.
• Speed and craft aren't a tradeoff for you.
• **Curiosity about what's next.**
• You track where paid creative and AI tools are headed, and you bring back new formats and angles for the team to test.
• **Collaboration over silos.**
• You work closely with performance marketing, design, and motion, and the work gets better because of it.
• **Bias for action.**
• You'd rather launch a test and learn than wait around for the perfect brief.
• Ambiguity doesn't slow you down, it energizes you.
• **Clear communication.**
• You ask good questions, set expectations early, and keep people in the loop without being chased.

What You'Ll Do

• **Creative Strategy:**
• Own the creative strategy for paid acquisition, developing a regular brief cadence across Meta, Google, and TikTok
• **Data-Driven Briefs:**
• Translate performance data, like hook rate, hold rate, CTR, and CVR, into clear, actionable briefs for our design and motion team
• **UGC Management:**
• Source, brief, and manage UGC creators and talent, ensuring content feels authentic and native to each platform
• **Creative Testing:**
• Develop a systematic testing approach across formats, motion, static, carousel, UGC, and more, with hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency
• **Competitive Intelligence:**
• Mine ad libraries and creative from competitors and adjacent verticals for ideas, and turn what's working into fresh concepts for the team
• **Systems & Process:**
• Build and continuously refine the systems, briefs, asset libraries, naming conventions, and handoffs, that let the team execute faster
• **Cross-Functional Partnership:**
• Work closely with our Performance Marketing Manager, Motion Designer, and Graphic Designer to keep creative production moving fast

What Success Looks Like

• A steady, high-quality brief cadence that keeps the creative testing pipeline full
• Creative that performs, with clear reasoning behind what worked and what didn't
• A UGC pipeline that consistently produces authentic, on-brand content
• Strong trust and collaboration across Performance Marketing, Design, and Motion
• An autonomous creative owner: insight in, sharp briefs out, with minimal back-and-forth

What We'Re Looking For

• 3-5+ years of experience in creative strategy, performance marketing, or growth, ideally in consumer subscription, health, or fitness/wellness businesses
• A hybrid creative and performance mindset: you understand what makes creative convert, not just what looks good
• Proven track record of writing briefs that have moved metrics
• Fluency in key performance metrics, including hook rate, hold rate, CTR, CVR, and CPA, and experience using data to drive creative decisions
• Comfortable owning both the strategic and operational sides of creative production

Bonus Points

• Passionate about, or have a background in, fitness or wellness
• Experience sourcing, briefing, and managing UGC creators or talent
• Experience directing or briefing a design or motion team, not just executing yourself
• Comfortable using AI creative tools, like video generation, copy iteration, or image tools, to speed up testing
• Active presence in fitness or wellness content communities, with a sharp pulse on trending formats and hooks
• Familiarity with tools like Foreplay, Motion App, Notion, or Loom for creative research, tracking, and briefing

Benefits & Perks

• 🌍 100% remote
• ⏰ Flexible hours
• 🏖️ 24 days PTO, plus public holidays
• 🎂 Your birthday off
• 🏋️ Gym and wellness stipend
• 🎨 Design software and tools covered
• 📚 Annual learning and growth budget
• 💰 Annual performance bonus