PATH Trainer

Role overview

Key responsibilities

• Deliver face-to-face and online training, masterclasses, and tastings for priority on-trade accounts.
• Teach hospitality teams about brand heritage, ingredients, brewing processes, and storage.
• Train customers on pouring, recommended serves, glassware, temperature, and equipment.
• Develop training materials from beer fundamentals through advanced masterclasses.
• Represent brands across hospitality and retail, including training retail and travel retail ambassador teams.
• Support marketing activations, events, and trade-facing beer-pouring competitions.
• Visit outlets to maintain quality and perfect-serve standards and support mystery customer assessments.
• Work with sales teams to secure listings, improve menu placement, and increase distribution.
• Report on training delivery, outlet visits, and performance against agreed KPIs.

Candidate requirements

• 2–3 years’ experience in training, brand ambassadorship, beer education, or a hospitality-focused role.
• Strong knowledge of beer, brewing, and serving standards.
• Proven experience delivering training, presentations, masterclasses, or tastings.
• On-trade, hospitality, or drinks-industry background is advantageous.
• WSET, Cicerone, or Institute of Brewing & Distilling qualifications are beneficial.
• Commercial awareness and ability to link training activity to distribution and sales growth.
• Confident presenter able to build credibility with bar teams, customers, and internal stakeholders.
• Organised and self-motivated, able to manage schedules, events, and multiple accounts independently.
• Comfortable working in a multicultural environment.
• Fluent written and spoken English.