Parent Relations Executive

Overview

Harrow International School Dubai

Parent Relations Executive

Job Purpose

Parent and Family Engagement

• Develop and maintain positive relationships with parents and families to promote strong communication, trust, and engagement within the school community.
• Serve as a primary point of contact for parents, ensuring all enquiries, concerns, and requests are handled professionally, promptly, and with empathy.
• Provide support and guidance to parents regarding their child’s educational journey and overall school experience.
• Handle parent concerns and complaints effectively, ensuring issues are addressed sensitively, professionally, and in a timely manner.
• Support the onboarding and orientation process for new families to ensure a seamless transition into the school community.
• Manage prospective parent journey and follow-up engagement.
• Ensure consistent premium service across all parent touchpoints.

Events & Community Relations

• Organise and coordinate parent engagement events and activities, including parent-teacher conferences, open houses, workshops, information sessions, and parent education programmes.
• Establish/manage Harrow Parent School Association.
• Promote active parent participation in school initiatives and community-building activities.
• Encourage parent advocacy and community leadership.
• Build relationships with corporate and local partners.
• Support external engagement to drive awareness and enrolment.
• Support the delivery of a positive and inclusive school culture that enhances student learning and achievement.

Community & Marketing Support

• Manage and maintain parent communication channels including newsletters, social media platforms, and school websites.
• Draft, coordinate, and distribute parent communications, announcements, invitations, and community updates.
• Ensure communication is aligned with the school’s brand, tone, and premium customer experience standards.

Admissions & Administrative Support

• Assist with admissions and enrolment processes, including responding to enquiries, supporting and delivering high-quality school tours, and guiding prospective families through the admissions journey.
• Maintain accurate parent records and communication logs within school systems and CRM platforms.
• Own a structured complaints handling process.
• Track, escalate, and report parent concerns and trends.
• Prepare reports and summaries related to parent engagement activities and feedback.
• Oversight of reception / visitor experience.

Data and Continuous Improvement

• Define and track metrics such as:
• Parent satisfaction scores
• Event participation rates
• Collect and analyse data relating to parent engagement, communication effectiveness, and parent satisfaction to support school improvement initiatives.
• Recommend opportunities to enhance the parent experience and strengthen community relations.

Qualifications

• Hold a relevant degree

Experience

• 3-5 years’ experience in customer relations, parent engagement, admissions, hospitality, or a client-facing role.
• Previous experience within an international school environment is highly desirable

Competencies

• Excellent interpersonal and communication skills.
• Strong customer service and relationship management abilities.
• Ability to manage sensitive situations with professionalism and diplomacy.
• Excellent organisational and administrative skills with strong attention to detail.
• Proficiency in Microsoft Office and communication/CRM platforms.
• Ability to multitask and work effectively in a fast-paced environment.

Attributes

• Warm, approachable, and relationship-focused.
• Professional, polished, and service-oriented.
• Proactive, adaptable, and solutions-driven
• Passionate about building strong school-family partnerships.
• Committed to supporting a positive and inclusive school culture.

School Values and Behaviours

• All staff are expected to conduct themselves in line with the school’s values which are: Courage, Honour, Humility and Fellowship.
• While the School’s values set out what matters most to us, the behaviours below are intended as a shared set of expectations to refer to, and standards to aspire to, in our dealings with others.
• They are the practical application of our values.
• *Courage*
• *Honour*
• *Humility*
• *Fellowship*
• *Equality, diversity and inclusion are values that are important to us at Taaleem.
• We believe in diversity of thought and actively welcome everyone regardless of their background to bring their valuable and relevant skills to our community.*
• *Note: It is an offence to apply for the role if you are barred from engaging in regulated activity relevant to children.*
• *This advertisement is posted on behalf of Harrow International School Dubai which is part of the group owned by Taaleem Holdings PJSC and independently operated under a licence to use the Harrow School brand.
• For further details of the relationship, please see the relationship statement on the harrowdubai.ae website.
• Accordingly, applicants should be aware that the employer will be part of Taaleem Holdings PJSC’s group and under its control and not Harrow School.*