Paid Ads Manager - Dubai

About Medetone

Role Overview

Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, Performance Max, Google Merchant Centre, Meta Ads, TikTok Ads, and other relevant platforms.
• Conduct thorough keyword research and competitor analysis to optimise ad performance.
• Set up and manage Google Merchant Centre accounts for e-commerce advertising.
• Continuously monitor, analyse, and optimise campaign performance to improve key metrics
• Develop and implement A/B testing strategies for ads, landing pages, and audience targeting to enhance performance.
• Manage and allocate budgets effectively across different campaigns to ensure cost efficiency and maximised ROI.
• Track, report, and analyse website analytics and PPC initiatives to provide actionable insights.
• Collaborate with marketing, design, and content teams to align ad strategies with overall business goals.
• Ensure compliance with platform policies and advertising guidelines in the healthcare space

Requirements

• Proven experience as a Paid Ads Manager or in a similar role managing digital advertising campaigns.
• Expertise in Google Ads, Performance Max campaigns, Google Merchant Centre, Meta Ads, TikTok Ads, and other paid advertising platforms.
• Strong analytical skills with the ability to interpret data and generate insights to optimise performance.
• Experience with budget management and maximising ROI on ad spend.
• Proficiency in keyword research tools, Google Analytics, and ad tracking software.
• Excellent knowledge of audience targeting, bidding strategies, and ad copy optimisation.
• Ability to work independently and manage multiple campaigns simultaneously.
• Strong problem-solving skills and attention to detail.
• Knowledge of SEO principles and how they complement PPC strategies
• **Benefits** **Why Work With Us?**
• At Medetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact.
• You’ll be joining a growing company that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What We Offer

• Annual discretionary performance bonus
• Access to cutting-edge technology and tools to support your work
• Employee discounts on our healthcare products
• Opportunities for personal and professional development within a forward-thinking company