CRO & Marketing Automation Specialist
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Key skills for this role
About the Role
About Us. Medetoné is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service.
Key Skills for This Role
Full Job Posting
About Us
...
Medetoné is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery.
We are committed to providing customers a seamless, safe, and efficient service.
We offer prescription medications, over-the-counter products, and personalised healthcare services.
Role Overview
We are seeking a dedicated and motivated **CRO & Marketing Automation Specialist** to join our growing team on a part-time basis, with the potential to transition into a full-time role in the future.
The ideal candidate will be a specialist in Conversion Rate Optimisation (CRO) with proven experience in e-commerce, preferably using Shopify.
This role will focus on analysing user behaviour, improving website performance, increasing conversion rates, and implementing marketing automation strategies across multiple customer communication channels.
Key Responsibilities
- Analyse user behaviour, customer journeys, and website performance to identify opportunities for conversion rate improvement.
- Develop and implement data-driven CRO strategies to increase website conversions and enhance the overall user experience.
- Conduct A/B testing and analyse results to optimise landing pages, product pages, checkout flows, and other key conversion points.
- Monitor and interpret website analytics, providing actionable insights and recommendations to improve performance.
- Work closely with design, marketing, and development teams to implement optimisation initiatives.
- Develop and manage marketing automation campaigns across email, SMS, and WhatsApp channels.
- Identify opportunities to improve customer engagement, retention, and lifecycle marketing through automated customer journeys.
- Stay up to date with CRO, e-commerce, and marketing automation best practices and emerging technologies.
Skills
- & Experience* Proven experience in a CRO-focused role within an e-commerce environment.
- Strong understanding of user behaviour analysis, customer journey mapping, and conversion optimisation.
- Experience with Shopify and e-commerce platforms.
- Proficiency in website analytics and reporting tools.
- Experience with marketing automation platforms and customer engagement tools.
- Knowledge of email marketing, SMS marketing, and WhatsApp marketing automation.
- Experience designing, implementing, and analysing A/B tests.
- Qualification or background in design is highly regarded.
- Strong analytical, problem-solving, and communication skills.
Benefits
Why Work With Us?
At Medetoné, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact.
You’ll be joining a growing company that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.
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