Outbound Lead Generation Specialist

Overview

About The Role

• We’re hiring a highly proactive and performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns.
• This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification.
• You’ll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging.
• This is not a passive list-sending role.
• We’re looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions.
• The ideal candidate is analytical, organized, technically capable, and comfortable balancing creativity with measurable performance outcomes.
• **What You’ll Own****Prospect Research & List Building*** Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools
• Segment prospects by ICP, industry, role, company size, and geography
• Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout
• Maintain organized prospect databases and outreach tracking systems
• **Cold Email Campaign Execution*** Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
• Build and launch multi-step outbound campaigns across 4–8 touchpoints
• Personalize messaging using prospect, company, and industry insights
• Monitor campaigns daily and optimize based on engagement and performance metrics
• **Deliverability & Inbox Health*** Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms
• Monitor spam scores, bounce rates, sender reputation, and deliverability metrics
• Rotate inboxes and sending accounts to maintain campaign performance
• Troubleshoot deliverability issues proactively before performance drops
• **Campaign Optimization & Reporting*** A/B test subject lines, messaging, CTAs, and send times
• Track open rates, positive reply rates, bounce rates, and conversion metrics
• Continuously optimize messaging and targeting strategies based on data
• Maintain organized reporting dashboards and outreach documentation
• **Lead Qualification & CRM Management*** Monitor campaign replies and categorize prospect responses accurately
• Identify and route qualified leads to sales teams with proper context and notes
• Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems
• Ensure all engagement data remains clean and organized
• **Compliance & Best Practices*** Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA standards
• Maintain suppression lists and opt-out processes correctly
• Follow outbound best practices to protect sender reputation and campaign performance
• **What Makes You a Great Fit*** Strong persuasive and concise copywriting skills
• Highly analytical and performance-driven mindset
• Comfortable working with outbound tools and technical deliverability systems
• Organized, proactive, and execution-focused
• Strong attention to detail with campaign monitoring and reporting
• Comfortable testing, iterating, and optimizing continuously
• **Required Experience & Skills*** 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles
• Hands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker
• Experience writing outbound email copy and managing campaigns
• Strong Excel or Google Sheets skills for prospect and campaign management
• Excellent written English communication skills
• **Preferred Experience*** Experience managing deliverability and inbox health at scale
• Familiarity with DNS setup, SPF, DKIM, and DMARC basics
• Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses
• Experience working closely with SDR or Account Executive teams
• Familiarity with outbound automation and CRM workflows

What A Typical Day Looks Like

• A Cold Email Outreach Specialist’s day revolves around building pipeline through outbound campaigns and performance optimization.
• You will:
• Research and build targeted prospect lists
• Launch and monitor cold email sequences
• Review deliverability metrics and inbox health
• Optimize messaging, targeting, and campaign structure
• Manage replies and qualify interested prospects
• Update CRM systems and maintain campaign documentation
• In short: you own outbound email execution, ensuring campaigns are optimized, deliverability stays healthy, and qualified opportunities consistently flow into the sales pipeline.
• **Key Metrics for Success (KPIs)*** Open rates consistently meeting or exceeding benchmarks
• Positive reply rates and qualified conversations generated
• Bounce rates maintained below acceptable thresholds
• Consistent outbound campaign execution and optimization
• CRM accuracy and lead tracking completeness
• Growth in qualified outbound pipeline opportunities

Interview Process*** Initial Phone Screen

• Video Interview with Pavago Recruiter

• Practical Assessment (Cold Email Sequence Exercise)

• Client Interview

• Offer & Background Verification