Online Content Operations Manager

Role overview

Commercial content and planning

• Lead always-on content planning and delivery across the website, homepage, CRM, newsletters and social channels.
• Translate trading calendars and commercial priorities into engaging content that supports customer engagement and conversion.
• Oversee English and Arabic copywriting, translation and localization in line with the luxury tone of voice.
• Manage content requirements from briefing through execution and optimization; establish workflows, timelines and delivery standards.
• Oversee publishing, quality assurance and governance across platforms such as Contentful and Jira; plan capacity for peak periods.

Performance and optimization

• Use performance data and commercial insights to identify improvements and monitor click-through rates, engagement and commercial outcomes.
• Test and optimize messaging, copy and content formats; work with teams to understand customer behavior, trading priorities and category performance.
• Turn data and insights into actionable recommendations to improve content effectiveness.

AI, automation and leadership

• Explore, test and implement AI and automation solutions with the Content Automation Strategist.
• Streamline recurring content work through templates, automation and workflows; measure efficiency gains, time saved and improved output.
• Lead, coach and develop content professionals; set priorities, manage workloads and promote accountability and continuous improvement.
• Build cross-functional relationships, solve delivery challenges and encourage innovation while upholding editorial and brand standards.

What the employer is looking for

• 6–8+ years in content marketing, editorial, e-commerce, retail or a related field, including team management.
• Luxury, fashion, beauty, premium retail or fast-paced e-commerce experience is an advantage.
• Excellent English copywriting and editorial skills, with understanding of luxury storytelling and tone of voice.
• Commercial judgment; experience managing high-volume, multichannel content; and a data-driven approach to performance optimization.
• Interest in AI, automation and emerging content technologies; strong organizational and project management skills.
• Experience with Contentful, Jira or similar content and workflow tools; leadership, stakeholder management and communication skills.
• Proactive, solutions-oriented approach.

Opportunity

• The role offers cross-functional exposure, leadership development and the chance to shape commercial content and automation for a luxury e-commerce business.