Media Operations / Digital Media Operations(Chinese Speaker)

About This Role

Job Responsibilities:

• Multi-Platform Management:

Responsible for planning and operating the company’s account matrix across major domestic and international platforms such as Douyin, Xiaohongshu, TikTok, and Instagram.

• Content Planning & Analysis:

Continuously generate high-virality content ideas, monitor industry trends and competitor activities, and deeply analyze the structure of viral content. Deliver a weekly pipeline of executable content topics and high-conversion scripts.

• Production & Coordination:

Oversee on-site shooting, including scheduling, shot design, guest coordination, and lighting control. Ensure editing quality and final output align with platform algorithms and brand aesthetics.

• Data-Driven Optimization:

Conduct in-depth analysis of metrics such as completion rate, watch time, re-engagement rate, and CTR. Use data insights to refine content direction and script logic, improving customer acquisition efficiency.

• Strategy & Conversion:

Develop strategies for follower growth, paid traffic, and private domain conversion. Liaise with platform representatives to secure exposure, campaign placements, and traffic support.

• Daily Operations:

Manage daily account updates, engagement, paid promotions, comment moderation, and website content updates. Continuously optimize content strategy through data analysis to maintain account health and audience quality.

Job Type: Full-time

Work Location: In person