Media Buyer

About This Role

We are seeking a highly professional Media Buyer with exceptional analytical and negotiation skills. You will be responsible for purchasing advertising space across various digital platforms. The primary goal is to ensure that our marketing messages reach the target audience at the optimal time and the lowest possible cost, maximizing the overall Return on Ad Spend (ROAS) .

Key Responsibilities

Assist in selecting the most effective advertising channels based on product nature and target audience.

Execute and manage ad buys across platforms including Meta Ads, Google Ads, TikTok, Snapchat, and Programmatic Ads.

Monitor daily spending to ensure budget adherence while consistently hitting KPIs.

Manage manual and automated bidding to secure premium placement at the most competitive prices.

Conduct real-time analysis of campaign performance; pause underperforming ads and scale successful ones.

Negotiate with websites or ad networks to secure preferential rates or premium placements.

Set up and integrate tracking tools (Pixels, UTM Tracking) to ensure precise conversion data.

Deliver accurate technical reports (CPA, CPC, ROI) and provide strategic recommendations for growth.

Qualifications & Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum of 5 years of proven experience as a Media Buyer.

Deep knowledge of Google Ads Manager and Meta Business Suite .

Ability to interpret large data sets and translate them into actionable marketing decisions.

High-level communication skills for dealing with service providers and platforms.

Ability to forecast market trends and adjust purchasing plans accordingly.

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