Media and Marketing Manager

Role overview

Responsibilities

• Develop marketing and media strategies for exhibitions, conferences, and trade shows.
• Manage campaigns across social media, websites, email, and paid advertising.
• Oversee media relations, press releases, partnerships, and promotional coverage.
• Manage social channels, content strategy, and brand communications.
• Coordinate designers, content creators, PR agencies, media partners, and vendors.
• Attract exhibitors, sponsors, visitors, and delegates through promotional campaigns.
• Manage budgets, timelines, resources, marketing materials, and event branding.
• Monitor campaign performance, traffic, engagement, registrations, and KPIs.
• Research markets and competitors; collaborate with commercial and operations teams.
• Lead the marketing and media team and oversee on-site promotion at events.
• Prepare reports and evaluate campaign effectiveness after each event.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• At least five years of relevant marketing, media, or communications experience; exhibitions, events, or B2B experience preferred.
• Experience developing and executing integrated campaigns.
• Knowledge of digital marketing, social media, PR, media buying, and brand management.
• Experience managing budgets, teams, agencies, and media partnerships.
• Communication, leadership, project management, and negotiation skills; proficiency with marketing analytics and reporting tools.
• Ability to handle multiple projects and tight deadlines; willingness to support international events, occasional weekends, and travel.