Media Analytics Manager
Role Overview
Leads analysis and interpretation of media data to improve strategic decisions and campaign performance.
Optimizes media investments across channels and supports performance measurement and continuous improvement.
Key Skills for This Role
Full Job Posting
Job purpose
Leads analysis and interpretation of media data to improve strategic decisions and campaign performance.
Optimizes media investments across channels and supports performance measurement and continuous improvement.
Media analysis and planning
- Analyze TV, digital, social, and print performance; maintain KPI dashboards and reports; monitor live campaigns and recommend optimizations.
- Validate data and methods, and present findings to stakeholders and senior leadership.
- Provide data and benchmarks for media strategies; analyze ROI and channel mix to guide spend.
- Refine targeting with media planners and buyers, address underperforming channels, and support annual planning with historical analysis and forecasts.
Collaboration and market intelligence
- Align analytics with marketing, insights, and media teams; assess creative impact and coordinate tracking and data integrity with digital and technology teams.
- Support campaign briefings, post-campaign reviews, and data literacy across teams.
- Research competitors and market trends; evaluate analytics platforms, benchmark performance, and pilot measurement methods and tools.
Qualifications and experience
- Bachelor’s degree in Marketing, Business Analytics, Statistics, Media Studies, or a related field.
- Eight years of experience in media analytics, marketing performance analysis, or a related field.
- Experience with media data across digital, TV, and social channels.
- Experience with Google Analytics, Adobe Analytics, Nielsen, or similar media measurement tools.
- Strong data visualization and reporting background using Power BI, Tableau, or Excel.
- Ability to translate complex data into actionable insights for senior stakeholders.
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