Digital Performance Marketing Manager

Job purpose

Strategy and campaign optimization

• Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms.
• Develop scalable performance frameworks aligned with business objectives and broader marketing initiatives.
• Monitor market trends and competitors; establish campaign KPIs and benchmarks.
• Optimize ROAS, CPA, and conversion rates using analytics and attribution models.
• Implement multi-touch attribution and advanced matching with data teams; use first-party data and real-time optimization.
• Analyze campaign results and produce actionable performance reports.

Technology and collaboration

• Manage API integrations and lead automation to improve data flow, scalability, and campaign performance.
• Evaluate and implement tools for targeting, bidding, and reporting; stay current with ad technology and platform updates.
• Ensure technology implementations comply with data privacy regulations and internal governance standards.
• Coordinate with media planning, analytics, data science, technology, creative teams, vendors, and agencies.
• Foster collaboration and knowledge sharing across marketing and digital teams.

Qualifications and experience

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
• At least 8 years of experience in performance marketing, digital advertising, and campaign optimization.
• Proven expertise managing large-scale search, display, programmatic, and affiliate campaigns.
• Strong technical knowledge of ad technology, API integrations, and automation tools.
• Experience with advanced analytics, attribution models, and first-party data utilization.
• Demonstrated ability to deliver measurable ROI and optimize marketing investments.