MarTech Solutions Specialist - Web Tracking

Role overview

Tracking implementation

• Execute and maintain tracking implementations according to defined strategies and guidelines.
• Keep events, naming conventions, and data structures consistent across platforms and tools.
• Translate business and marketing requirements into scalable tracking setups and support rollouts across features, products, and markets.
• Document tracking logic, event structures, and data flows.

Attribution and integrations

• Support integrations among browser, server, and mobile data sources, analytics tools, MMPs, and advertising platforms.
• Maintain accurate paid-media attribution and ensure required data points and identifiers pass between systems.
• Coordinate tracking with campaign and attribution requirements and support downstream data-flow reliability.

Monitoring and collaboration

• Monitor tracking performance, investigate data gaps, and troubleshoot web and mobile tracking issues.
• Work with engineering, development, and data teams to resolve discrepancies and improve reliability and data quality.
• Coordinate with Marketing, Product, Engineering, and Data teams and communicate tracking status, issues, and dependencies.

Qualifications and experience

• At least 3 years of hands-on MarTech and analytics experience; FinTech or related industry experience is preferred.
• Hands-on experience with Google Tag Manager, analytics platforms including GA4 and Firebase, and MMPs such as Adjust or similar is mandatory.
• Experience with major ad platforms and in-depth understanding of browser- and server-side tracking and attribution signals.
• Familiarity with CDPs such as Segment or similar and understanding of attribution and event-based tracking.
• A bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or a related field.
• API integrations, CRM and engagement platforms, behavioural analytics, reporting tools, and Forex, Crypto, or financial-services background are advantageous.
• Strong problem-solving skills, attention to detail, and cross-functional teamwork.

Benefits

• The employer describes competitive salary, employee benefits, professional growth opportunities, and a collaborative work environment.