Marketing Specialist
Role Overview
The Marketing Specialist works to increase Alterna's brand profile in local markets, build membership and community presence, and identify opportunities.
The role serves as a brand ambassador and builds relationships with internal partners.
Key Skills for This Role
Full Job Posting
Role overview
The Marketing Specialist works to increase Alterna's brand profile in local markets, build membership and community presence, and identify opportunities.
The role serves as a brand ambassador and builds relationships with internal partners.
Local marketing
- Develop and execute local area marketing plans and events to deepen member relationships and strengthen community presence.
- Use market research and segmentation to assess branch trade areas and identify local brand-awareness opportunities.
- Analyze market information and local performance to recommend and execute timely, budget-conscious plans that grow business and awareness.
Partnerships and brand
- Build and manage internal and external relationships that support local plan execution.
- Align tactical plans with business objectives, measure outcomes, and enable fact-based decisions.
- Represent Alterna professionally, champion local marketing initiatives, and support internal marketing and communications requests.
Qualifications
- A degree in Marketing, Communications, Business, or a related discipline is requested.
- At least 4 years of marketing or related experience and demonstrated success executing local marketing campaigns are required.
- Project management experience from research through post-completion analysis and ability to meet deadlines are required.
- Strong communication, organization, collaboration, analytical, problem-solving, influencing, and self-management skills are requested.
- Financial services experience is an asset.
- Ability to travel within the designated region and work some evenings and weekends when required.
Schedule
- The schedule may include evenings and weekends when required.
Travel
- The role requires travel within the designated region.
Target salary range
- The target salary range is $60,000–$71,000; the posting does not specify a compensation cadence.
About Alterna
Alterna is a member-owned cooperative financial institution serving members through branches, a call centre, and digital channels.
Alterna describes its values as collaboration, integrity, and respect.
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