Marketing Specialist

About This Role

Shiplifier is a growing logistics platform designed to simplify shipping through discounted rates, seamless technology, and user-friendly solutions for both local and international deliveries. As a fast-paced startup, we are building a dynamic brand presence and are looking for a creative, driven Marketing Specialist to join our team.

Role Overview

We are seeking a highly motivated and creative Marketing Specialist to lead and execute Shiplifier’s marketing efforts, with a strong focus on social media management and digital growth. This role is ideal for someone who thrives in a startup environment, is hands-on, and is passionate about building brands from the ground up.

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Key Responsibilities

Social Media Management

• Own and manage all Shiplifier social media platforms (Instagram, TikTok, LinkedIn, etc.)
• Develop and execute monthly content calendars aligned with brand goals
• Conceptualize creative content ideas, including Reels and TikTok videos
• Work closely with designers and content creators to bring ideas to life
• Monitor trends and adapt content strategies to stay relevant and engaging
• Manage community engagement, comments, and DMs

Paid Media & Ads Management

• Plan, execute, and optimize paid social media campaigns
• Analyze performance metrics and continuously improve ROI
• Manage budgets and track ad performance across platforms

SEO Management

• Develop and implement SEO strategies to improve organic visibility
• Conduct keyword research and optimize website/content accordingly
• Monitor and report on SEO performance and rankings

Website & Digital Marketing Support

• Support updates and optimization of the company website
• Collaborate with the wider team on campaigns across multiple marketing channels
• Ensure brand consistency across all digital touchpoints

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Startup Mindset Expectations

• Be agile and adaptable in a fast-changing environment
• Think creatively and innovatively to drive growth
• Demonstrate strong problem-solving and analytical skills
• Take ownership and proactively identify opportunities for improvement
• Comfortable wearing multiple hats and contributing beyond core responsibilities

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Requirements

• 2–4 years of experience in marketing, social media, or digital marketing
• Strong understanding of social media platforms and trends (especially TikTok & Instagram)
• Experience with ads management (Meta Ads preferred)
• Basic knowledge of SEO principles and tools
• Excellent communication and collaboration skills
• Ability to manage multiple projects and deadlines

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Nice to Have

• Experience working in a startup or fast-paced environment
• Familiarity with logistics, e-commerce, or tech platforms
• Content creation skills (basic video editing, scripting, or ideation)

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What We Offer

• Opportunity to grow with a fast-scaling startup
• Creative freedom and ownership of projects
• Collaborative and dynamic team environment

Work Location: In person