Marketing Specialist

Job Description

1. Go-to-Market Strategy & Positioning

• Develop and execute annual and quarterly marketing plans aligned with vendor priorities and business growth objectives
• Build and drive solution-led GTM strategies across:
• AI infrastructure and GPU-led compute
• Hybrid cloud and consumption-based models
• Storage modernization and data platform solutions
• Ensure strong market positioning and clear value proposition for enterprise customers and channel partners

2. Demand Generation & Pipeline Growth

• Lead end-to-end demand generation programs including ABM, digital campaigns, executive engagement initiatives, and industry-specific marketing plays
• Drive pipeline creation, acceleration, and conversion through targeted campaigns
• Work closely with sales teams to ensure marketing delivers measurable revenue contribution
• Build programs that enhance lead quality, nurture opportunities, and improve funnel movement

3. Partner-Led Growth

• Design and execute partner marketing initiatives to activate and scale Tier 1 and Tier 2 partners across the UAE and GCC
• Drive co-marketing campaigns and joint growth programs with strategic channel partners
• Strengthen partner engagement through targeted enablement and market-focused campaigns

4. Vendor Alignment & Investment Management

• Collaborate with vendor teams to build Joint Business Plans and aligned marketing calendars
• Manage MDF planning, budget allocation, utilization, and ROI tracking
• Strengthen the company’s positioning as a preferred strategic go-to-market and channel partner
• Ensure vendor investments are effectively translated into pipeline and business outcomes

5. Performance Tracking & Analytics

• Track, measure, and optimize key marketing performance indicators including:
• Marketing-influenced pipeline and revenue
• Lead quality and conversion ratios
• Campaign ROI and MDF effectiveness
• Provide insights and recommendations to improve campaign performance and business impact
• Maintain data-driven decision-making across all marketing initiatives

6. Cross-Functional Collaboration & Leadership

• Work closely with sales, product, vendor, and partner teams to align marketing priorities with business growth goals
• Lead marketing-driven business impact across multiple internal and external stakeholders
• Serve as the connecting point between vendors, partners, and internal teams for strategic marketing execution
• Ensure strong coordination and execution across functions for successful campaign outcomes

Role Requirements

• 6–10 years of experience in B2B technology marketing, preferably within distribution, OEM, system integrator, or enterprise channel ecosystems
• Bachelor’s degree in Marketing, Business Administration, Technology, or a related field
• Proven experience in enterprise infrastructure, hybrid cloud, storage, data center, or related enterprise IT solutions
• Strong track record in demand generation, partner marketing, and pipeline growth
• Demonstrated ability to create and execute GTM strategies with measurable business results
• Solid understanding of the UAE/GCC enterprise IT landscape and channel ecosystem
• Strong expertise in full-funnel marketing, including ABM, digital campaigns, events, and pipeline acceleration
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical mindset with the ability to track performance and optimize ROI