Marketing Specialist

Overview

Key Duties & Responsibilities

• Plan, prepare, and execute marketing events both inside and outside the boutique, including coordination with mall management, vendors, and external partners.
• Develop and implement marketing campaigns to promote luxury watch brands across digital and offline channels
• Coordinate with suppliers and international brands to align marketing activities with brand guidelines
• Manage social media platforms and create high-quality content reflecting the brand’s premium identity
• Plan and execute exclusive events, product launches, and in-store activations
• Monitor market trends, competitor activities, and customer preferences in the luxury retail sector
• Collaborate with sales teams to ensure alignment between marketing initiatives and commercial objectives
• Oversee visual merchandising and ensure brand standards are maintained across all touchpoints
• Manage relationships with external agencies, influencers, and media partners
• Track and analyze campaign performance and prepare reports with actionable insights
• Support CRM initiatives, including customer engagement and retention strategies
• Ensure timely responses to customer inquiries, comments, and messages on Instagram.
• Drive brand visibility, customer engagement, and revenue growth through targeted marketing and sales initiatives.

Skills & Qualifications

• Proven experience in the luxury watches and jewelry industry.
• Minimum 3–5 years of experience in Marketing and Sales preferably within a luxury retail environment.
• Strong knowledge of marketing events, and boutique activations.
• Solid experience in B2B sales, partnership development, and deal negotiation with a results-driven mindset.
• Hands-on experience in retail operations and in-boutique sales, with a strong understanding of luxury customer service standards.
• Excellent communication, presentation, and interpersonal skills.
• Strong organizational and multitasking abilities, with the capability to manage multiple initiatives simultaneously.
• Proficient in MS Office and familiar with CRM.
• Fluency in English and Arabic is an advantage.