Marketing & Public Relations Manager
Skills
About This Role
Overview
We are seeking a dynamic and strategic Marketing & Public Relations Manager to lead the marketing, communications, and public relations efforts for our holding group and its local subsidiaries.
This position will be responsible for developing and executing a cohesive B2B marketing strategy that strengthens our brand presence, enhances internal and external communications, drives market positioning, and supports business growth initiatives across all companies.
Key Responsibilities
- Develop and implement comprehensive B2B marketing strategies, including annual marketing plans, budgets, and KPIs.
- Establish and maintain a cohesive brand architecture across the group and all subsidiary companies.
- Oversee the design, content creation, and production of all corporate marketing materials, ensuring quality and consistency; conduct periodic audits to maintain brand standards.
- Plan, execute, and optimize social media campaigns aligned with business objectives and industry trends.
- Manage all marketing requirements for exhibitions, trade shows, and external events, ensuring seamless execution.
- Supervise internal communication initiatives, including newsletters, holiday greetings, announcements, and other marketing-led communications.
- Provide data-driven insights and analytics to evaluate performance and recommend improvements or new opportunities.
- Lead the development, enhancement, and ongoing maintenance of company websites, identifying required updates and optimization opportunities.
- Oversee the creation and execution of SEO strategies to strengthen online visibility and support lead generation.
- Develop compelling case studies and award submissions to position the group and its subsidiaries for relevant industry recognitions.
- Build and maintain strong relationships with media outlets, industry publications, and PR agencies to enhance corporate visibility and reputation.
Qualifications
- :
- Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
- A Master's degree is a plus.
- Minimum of 8 years of relevant experience in a similar role (B2B) in the UAE, preferably within the contracting, manufacturing, or engineering industrial sectors.
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