Marketing Partner, APAC Digital Hub

Market Partnership & Stakeholder Management

Digital Hub Orchestration & Go-to-Market Enablement

Paid Media Strategy & Campaign Management

Performance Analysis & Strategic Advisory

Analytics, Attribution & Conversion Optimisation

Content, Localisation & Market Activation

Digital Operations & Problem Solving

AI & Marketing Innovation

Tools & Platforms Mandatory

Minimum Qualifications

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business, Analytics, Communications, or a related field.
• 5–8 years of experience across Performance Marketing, Digital Marketing, Integrated Marketing, Growth Marketing, or related roles.
• Strong hands-on experience in paid media, campaign management, analytics, attribution, reporting, and performance optimisation.
• Demonstrated experience acting as a strategic marketing partner or primary stakeholder contact, ideally supporting multiple markets, business units, or clients.
• Experience translating business requirements into integrated marketing plans and coordinating delivery across specialist teams.
• Demonstrated ability to balance strategic planning with hands-on campaign management, platform administration, troubleshooting, and stakeholder engagement.
• Experience managing or supporting campaigns across multiple markets or regions.
• Strong ability to translate data into strategic recommendations, business insights, and clear stakeholder narratives.
• Strong stakeholder management, presentation, communication, and influencing skills.
• Demonstrated ability to manage multiple priorities and stakeholders in a matrixed environment without relying on direct authority.
• Experience working within regional or global marketing teams is preferred.
• Ways of Working
• Proactive and consultative: Anticipates market needs and brings recommendations rather than waiting for requests.
• Commercially and digitally minded: Connects marketing activities and performance data with wider business objectives.
• Collaborative: Brings together specialist expertise and stakeholders to solve problems and deliver outcomes.
• Structured: Manages multiple markets, priorities, dependencies, and deadlines effectively.
• Influential: Builds alignment through expertise, relationships, and evidence rather than direct authority.
• Solution-oriented: Focuses on achieving outcomes while navigating constraints and ambiguity.
• Curious: Continuously explores better approaches, technologies, and opportunities to improve marketing effectiveness.
• Candidate Assessment
• At least one campaign case study outlining objectives, strategy, channels used, performance results, key learnings, and optimisation recommendations.
• At least one performance report or dashboard demonstrating the candidate's ability to translate data into actionable insights and business recommendations.
• An example of an integrated marketing initiative involving coordination across multiple disciplines or stakeholders.
• Examples of how campaign or customer data influenced future strategy, budget allocation, channel selection, or business decisions.
• Shortlisted candidates will be required to complete a written assessment based on a realistic market-partner scenario, which may include interpreting a market brief, developing a digital or campaign recommendation, analysing performance data, prioritising Digital Hub resources, and communicating recommendations to market stakeholders.

Ways of Working

Candidate Assessment

Who we are

Preferred Qualifications

• Salesforce or other CRM platforms
• HubSpot
• Microsoft Clarity
• Hotjar
• SEMrush
• Ahrefs
• Marketing project/workflow management platforms
• Experience working within regional or global marketing teams is preferred.

Responsibilities

• Act as the primary Digital Hub contact and Marketing Partner for assigned APAC markets.
• Build strong, trusted relationships with market marketing teams and relevant business stakeholders.
• Maintain regular and proactive engagement to understand business priorities, marketing needs, upcoming campaigns, launches, and potential challenges.
• Participate in market planning discussions, business reviews, campaign reviews, and relevant marketing governance forums.
• Align stakeholders on business objectives, strategic priorities, delivery timelines, decision points, and overall success criteria.
• Provide strategic marketing guidance while ensuring activities remain aligned with regional and global strategy, brand standards, and established ways of working.
• Represent market needs, challenges, and opportunities within the Digital Hub while helping markets understand and activate broader regional and global priorities.
• Maintain clear and transparent communication around priorities, progress, dependencies, risks, and next steps.
• Own the intake, clarification, prioritisation, and coordination of marketing requirements from assigned markets.
• Translate business and marketing needs into clear, actionable briefs for Digital Hub specialists.
• Mobilise and coordinate relevant Hub capabilities across Content, Creative, Website, SEO, Social Media, Performance Marketing, and Analytics.
• Connect specialist workstreams into cohesive marketing solutions rather than managing individual requests in isolation.
• Coordinate priorities, dependencies, timelines, and expectations across multiple concurrent initiatives.
• Support regional and global product launches and strategic initiatives by coordinating digital readiness across relevant channels and workstreams.
• Identify potential delivery gaps, risks, or misalignment early and facilitate corrective action.
• Facilitate collaboration between markets, Digital Hub specialists, regional/global teams, and external partners where required.
• Identify opportunities to reuse and scale successful assets, campaigns, and approaches across APAC while maintaining appropriate local relevance.
• Develop and manage paid media strategies across: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Other relevant digital channels
• Build integrated media plans aligned with market objectives, target audiences, customer journeys, and available budgets.
• Recommend channel mix, audience targeting strategies, campaign structures, and budget allocation.
• Manage campaign activation, monitoring, optimisation, and continuous performance improvement.
• Evaluate campaign effectiveness against agreed objectives and recommend actions to improve ROI and lead quality.
• Advise markets on digital media opportunities and investment decisions based on performance data, market context, and business objectives.
• Identify opportunities to improve campaign efficiency and scale successful approaches across markets.
• Own or coordinate monthly and quarterly digital performance reporting for assigned markets and contribute to broader APAC reporting.
• Translate campaign, website, social media, SEO, and wider digital performance into actionable business insights.
• Develop clear, insight-led reporting that explains what happened, why it happened, what actions should be taken next
• Identify cross-channel trends, business risks, market opportunities, and persistent performance gaps, and translate them into strategic recommendations for future planning and investment.
• Develop and maintain performance dashboards using GA4, Looker Studio, and other relevant reporting tools.
• Benchmark performance against historical results, relevant industry benchmarks, and regional trends.
• Use performance insights and market intelligence to inform campaign planning, channel selection, investment recommendations, and future marketing activity.
• Represent Digital Hub performance and contributions in relevant market business reviews and stakeholder forums.
• Bring market learnings back into the Digital Hub to help shape regional approaches, priorities, and future capabilities.
• Advise the Digital Hub Manager on aggregated market needs, recurring capability gaps, investment opportunities, and regional performance patterns across assigned markets.
• Develop and maintain campaign tracking frameworks and measurement governance.
• Ensure accurate performance measurement through: Google Analytics 4,Google Tag Manager,CRM integrations,UTM governance
• Support lead attribution and reporting through CRM platforms where applicable.
• Align stakeholders on KPIs, reporting frameworks, and measurement approaches.
• Collaborate with regional and global stakeholders to maintain reporting consistency and accuracy.
• Partner with Website, SEO, Content, and Creative specialists to identify opportunities to improve landing-page and customer-journey effectiveness.
• Support A/B testing and experimentation across audiences, creatives, messaging, channels, and landing pages.
• Ensure campaigns and digital initiatives launch with appropriate tracking and measurement mechanisms in place.
• Coordinate localisation requirements including translation, transcreation, and content adaptation.
• Assess when regional or global assets can be reused or adapted and when market needs require more specific localisation.
• Partner with Content and Creative specialists to ensure market requirements are translated into effective, locally relevant executions.
• Support market activation of regional and global campaign assets across relevant digital channels.
• Identify opportunities to make localisation and content adaptation more efficient and scalable through shared capabilities and emerging technologies.
• Ensure localised marketing activities remain aligned with applicable brand standards, approved claims, and regulatory requirements.
• Provide hands-on support for campaign, platform, tracking, measurement, and reporting-related issues affecting assigned markets.
• Troubleshoot issues across platforms including Google Ads, Meta Business Manager, LinkedIn Campaign Manager, GA4, GTM, and reporting tools.
• Diagnose campaign delivery issues, tracking discrepancies, conversion measurement challenges, and platform configuration concerns.
• Coordinate incident resolution across relevant Digital Hub specialists when operational issues span Website, SEO, Content, Creative, Analytics, or Social Media, ensuring clear ownership and follow-through.
• Escalate and coordinate with global teams, vendors, or platform support teams where required.
• Provide practical guidance and best practices that strengthen market capabilities and improve digital ways of working.
• Explore and implement AI-powered tools to improve campaign planning, optimisation, reporting, localisation, content workflows, and operational efficiency.
• Evaluate emerging technologies and marketing innovations that could improve market outcomes or Digital Hub scalability.
• Stay updated on developments in AI-driven marketing, automation, media platforms, analytics, and performance measurement.
• Support responsible adoption of AI-assisted marketing processes and best practices across the Digital Hub and assigned markets.
• Google Ads
• Meta Business Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio
• Microsoft Excel / Google Sheets – Advanced
• ChatGPT, Gemini, Claude, or equivalent AI tools