Marketing Manager
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About This Role
Overview
- Role Summary:
- Drive digital marketing initiatives to support customer acquisition, engagement, and retention for retail banking products, while optimizing digital channels and onboarding journeys.
Key Responsibilities
- Plan and execute digital campaigns for banking products (cards, loans, accounts).
- Manage websites, digital channels, and customer journeys to improve UX and conversions.
- Support product launches with strong go-to-market strategies and messaging.
- Optimize digital onboarding processes (e.g., e-KYC) to reduce drop-offs.
- Track performance metrics (traffic, conversion, ROI) and provide insights.
- Collaborate with product, compliance, IT, and external agencies.
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