Marketing Manager Foodmark

Overview

Strategic Marketing & Brand Management

• Develop and implement the overall marketing strategy in line with company objectives.
• Ensure consistent brand positioning and identity across all markets and touchpoints.
• Plan and execute integrated marketing programs to enhance brand awareness and equity.
• Oversee the creation and publication of marketing materials across online and offline platforms.
• Lead new product launches in collaboration with internal teams and external agencies.
• Analyze and identify strategic partnership opportunities to enhance brand reach.

Campaign Planning & Execution

• Plan, coordinate, and execute promotional and marketing campaigns aligned with sales objectives.
• Work closely with sales teams to ensure marketing initiatives support revenue growth.
• Manage and optimize lead generation campaigns and track performance metrics.
• Monitor, analyze, and report on campaign effectiveness, providing actionable insights.
• Maintain a comprehensive marketing calendar to ensure timely and consistent execution.

Digital Marketing

• Own and drive the digital marketing strategy to increase brand visibility, customer engagement, and online delivery performance.
• Manage and execute campaigns across SEO/SEM, email marketing, social media, programmatic, and display advertising.
• Plan and execute paid media campaigns, including paid search, social, video, affiliates, and partnerships.
• Measure and report performance of all digital campaigns against KPIs and ROI targets.
• Develop and maintain a robust social media strategy across all platforms.
• Oversee influencer and brand ambassador programs to enhance reach and engagement.
• Manage and update brand websites with relevant and engaging content.
• Optimize brand presence on delivery platforms to maximize revenue and maintain high ratings.
• Stay updated on digital trends, emerging channels, and new technologies.

Leadership & Team Management

• Lead and manage the marketing team, fostering growth and future capabilities.
• Collaborate with cross-functional teams to deliver integrated 360° campaigns.
• Coordinate with regional and international teams to align local initiatives with global strategies.
• Ensure effective internal communication of marketing objectives across departments.

Budgeting & Reporting

• Develop and manage the marketing budget in collaboration with the Finance team.
• Forecast marketing spend and ensure cost-effective allocation of resources.
• Deliver regular reports on key performance metrics with actionable insights.
• Monitor competitor activities and market trends to inform strategy.

Key Skills & Qualifications

• Proven experience as an F&B Marketing Manager in Casual Dining with a minimum of 4-5 years.
• Strong understanding of both traditional and digital marketing channels.
• Demonstrated experience managing multi-channel campaigns and delivering measurable results.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.