Marketing Manager - UAE & KSA

About Anchanto

The Role

Key Responsibilities

• Execute integrated marketing channel strategies across the UAE and KSA markets.
• Manage full-funnel demand generation programs from awareness through conversion, optimizing campaigns to generate high-quality leads across both markets.
• Adapt and implement country-specific and segment-specific key messaging in campaigns and marketing assets.
• Plan and execute events to create engagement opportunities with target accounts and drive pipeline.
• Collaborate with Sales teams on pipeline targets, report on pipeline performance, and implement ABM plays for target accounts.
• Track and analyze campaign performance, pipeline metrics, and conversion rates, and provide regular reports to stakeholders on market performance.
• Create, maintain, and optimize campaign landing pages, nurture sequences, and retargeting flows that convert awareness into qualified opportunities.
• Coordinate with Central Marketing Team for design, content production, local website updates, event branding, and campaign assets while maintaining brand consistency.
• Source and coordinate with local vendors for creative production and merchandising needs.
• Prepare, update, and maintain marketing reports and documentation on schedule and adhere to process workflows.

Required Qualifications

• 5+ years of marketing experience, preferably in B2B marketing or SaaS environments.
• Experience executing multi-channel campaigns and events in the UAE and/or KSA with an understanding of local business culture.
• Proven track record of measurable results in lead generation and pipeline contribution.
• Proficient in English with excellent writing and communication skills.
• Proficient in Arabic (Modern Standard Arabic), comfortable communicating with Gulf-region stakeholders.

Preferred Qualifications

• Experience in e-commerce, supply chain, logistics, or omnichannel commerce technology sectors.
• Background in ABM and enterprise marketing targeting mid-market to enterprise accounts.
• Familiarity with HubSpot, Salesforce, or similar marketing automation and CRM platforms.

Preferred Competencies

• Strategic thinker with strong hands-on execution ability.
• Ability to work independently with top-notch organizational and project management skills.
• Ability to create engaging, human-centered narratives for B2B communications.
• Positive, proactive, and productive professional approach.