Marketing Manager

Role Overview

What You'll Do

• Develop and execute lifecycle marketing strategies across email, in-product messaging, landing pages, push notifications, and SMS.
• Build campaigns focused on customer onboarding, engagement, retention, product adoption, trial conversion, upgrades, and upsells.
• Use customer data, segmentation, behavioral insights, cohorts, and engagement signals to identify opportunities and personalize customer journeys.
• Partner with analytics and data science teams to use predictive insights and models related to churn, product adoption, upgrade/downgrade propensity, and customer growth.
• Develop and execute A/B tests and experimentation programs to measure incremental impact and optimize campaigns.
• Define and monitor KPIs including retention, customer growth, revenue impact, ROI, engagement, and conversion.
• Create campaign briefs, journey maps, project schedules, and launch plans.
• Partner with Marketing Operations to translate lifecycle strategies into campaign execution.
• Manage multiple projects independently while working through changing priorities and ambiguous situations.
• Collaborate with cross-functional stakeholders to improve the end-to-end customer experience.

What We're Looking For

• Experience in Lifecycle Marketing, Customer Marketing, Retention Marketing, CRM Marketing, or Subscription Marketing.
• Strong experience developing campaigns for existing customers, particularly post-purchase or post-signup lifecycle programs.
• Experience with customer retention, engagement, product adoption, onboarding, or subscription lifecycle strategies.
• Strong understanding of customer segmentation, cohorts, behavioral data, and marketing analytics.
• Experience with A/B testing, experimentation, and data-driven optimization.
• Experience working across multiple marketing channels, especially email and in-product experiences.
• Strong cross-functional communication and stakeholder management skills.
• Ability to translate customer and business insights into actionable marketing strategies.

Nice to Have

• Experience with Braze, Eloqua, or Marketo.
• Experience in B2B, SaaS, accounting, fintech, or subscription-based products.
• Experience partnering with Data Science or Analytics teams on AI/ML-informed marketing campaigns.
• Familiarity with Figma, Jira, and Google Workspace.
• Experience with mobile or SMS marketing.